Hangzhou is already a city with a rich history of food culture, but in the current food trend, there seems to be a lack of a special food that can represent Hangzhou.
Therefore, in response to the food desert in Hangzhou, I came up with the following ideas: 1. Hangzhou Snack Competition: Similar to the West Lake Longjing Tea Competition, hold a Hangzhou Snack Competition and invite snack bars from all over the country to participate to dig, collect, and organize Hangzhou’s unique snacks.
, ancient snacks, we will improve and innovate on this basis to introduce more representative snacks. Those award-winning snacks are collected and published in the Hangzhou Snack Museum.
2. Hangzhou Food Map: As the largest tourist city in Hangzhou, Hangzhou people should make a map into a guide to display Hangzhou’s food resources, including various snacks, restaurants, specialties, etc.
The map should include the history, culture and tourism background of Hangzhou. Foreign tourists can discover Hangzhou’s food culture through the map after arriving in Hangzhou.
3. Hangzhou food brand: Based on the "Silk Road Economic Belt", "One Belt and One Road" and other ideas, build a national Hangzhou food brand, relying on its prosperous historical and cultural heritage and famous catering industry to push the Hangzhou food brand to the top.
Through this move, the brand aims to promote Hangzhou cuisine to customers across the country and around the world.
4. Food Culture Workshop: Open a food culture workshop in the ancient city of Hangzhou, invite a group of outstanding Hangzhou food chefs and food experts, and form a professional food research team, as well as a design and sales team for food culture derivatives.
Through this special method of cultural inheritance and brand promotion, Hangzhou can better promote Hangzhou’s food culture and add value to its cultural value to attract foreign tourists.
In short, facing the food desert in Hangzhou, we can launch more representative and fashionable Hangzhou food through excavation, improvement, innovation and other methods, thereby building a world-class food brand.