On May 8, 2011, Xianyukou Street, connected to Qianmen Street in Beijing, was officially opened. Beijing's Xianyukou Street, which reopened after renovation, is particularly eye-catching with its various decorations and facilities with "fish" elements. A "fish-shaped" flower gate is erected at the east entrance of Xianyukou Street, with two huge "carp", red and golden lins, leaping high. On the iron archway of "Xianyukou" at the west entrance of the street hangs a plaque with gold letters on a black background, which reads: "Time-honored Food Street", and a red lantern hangs high. At the intersection of Xianyukou and Buxiangzi Hutong, a "fish leaping over the dragon gate" shape was built, with red and yellow colors. Various brick carvings, manhole covers, urban furniture, and street lamps in the neighborhood are all themed "fish". All road paving uses golden hemp lychee surface stone, which is paved in the shape of water waves and "fish scales". The time-honored restaurants in the neighborhood have hung up all kinds of brightly colored signs that flutter in the wind. Antique name plaques, couplets holding columns and cultural signs made of cloisonné decorate the entire block, making it more simple and elegant, highlighting the national style, history and culture, and Beijing characteristics.

Businesses open on the opening day include: Bianyifang Roast Duck Flagship Store, Tianxingju Fried Liver, Jinfang Snacks, Yongfeng Oatmeal, Barbecue Season, Jingao Zhang, Tianyuan Sauce Garden, Fried Cake Xin, Lili Restaurant, Potsticker King, etc. Also opening later are Emei Restaurant, Wu Yutai Neifu Cuisine, Daoxiang Village, Black Monkey Department Store, Xinghuayuan Bathhouse, etc. According to Tian Yun, chairman of the owner Beijing Tianjie Real Estate Development Co., Ltd., the proportion of time-honored brands recruited in this fresh fish mouth investment plan is more than 70%, and Beijing-style time-honored brands will account for no less than 70% of the total number of time-honored brands.