in order to ensure the orderly and effective activities, it is necessary to make an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activities. How to write an activity plan can play its role better? The following is a sample essay on the planning scheme of Mid-Autumn Festival shopping malls, which I collected for you. Welcome to read it. I hope you will like it. Mid-Autumn Festival shopping mall activity planning scheme 1

1. Activity time:

. x —— x

2. Activity purpose:

xx supermarket will meet you in this beautiful autumn, and on X, X will celebrate the Mid-Autumn Festival with you. Feel the charm of harvest and maturity brought by autumn.

III. Theme of the event:

Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday

IV. Store furnishings:

There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brand of moon cakes, health care products and wine categories, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which is required to be eye-catching in the store and attract customers

5. Publicity method:

Mid-Autumn Festival stalls are golden sales segments. In order to seize market share quickly and effectively, short messages are distributed to customers and potential customers

6. Activity content:

A double happiness

When shopping in 3 yuan at one time, you can draw 1 Mid-Autumn Festival gift certificate, 2 6 yuan, and a single receipt is limited to 5 at most;

a. This gift certificate can be delivered to 3 yuan when purchasing several kinds of mooncake gift boxes; (This coupon is only available during activities)

The specified mooncake varieties are:

B. Health products or wine (designated commodities) can be used in 1 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Bought-out wine is a brand.

Mid-Autumn Festival gift certificate

Class A health care products or wine This coupon can be used for 1 yuan

Class B health care products or wine. This coupon can be used for 2 yuan

Class C health care products or wine. This coupon can be used for 3 yuan

Double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "xx Reunion Award", "xx Celebration Award", "Reunion Award" and "Celebration Award", congratulations. The winning conditions and prize settings are as follows:

a. The reunion prize consists of three words: "group, circle and prize". The prize in 2 yuan (gift certificate and cash)

b. The festive prize consists of three words: "happiness, celebration and prize". The gift in 1 yuan (gift certificate and cash)

c. The Shenglong prize consists of "Sheng, Qing and cash". Any one of the seven words "prize, group, circle, happiness and celebration"

a gift package of 3 yuan moon cake (before September 28th)

a shopping voucher of Shenglong in 1 yuan (after September 28th)

Pre-set of prizes: A***1; B***1; C***1;

VII. Layout of shopping malls:

Head office: about the hanging flags of Mid-Autumn Festival, banners at the door or posters of Mid-Autumn Festival (mainly the activities of Mid-Autumn Festival) and the layout of exhibition areas.

chain stores: Mid-Autumn Festival banners and flags.

VIII. Expense budget:

Banner: 1m *6 yuan/article *26 = 1,5 yuan

Mid-Autumn Festival gift certificate: .1 yuan/piece * 1, = 1, yuan

Flag: 2.5 yuan/piece * 1, pieces = 2,5 yuan

DM news: to be determined. Advertising expenses: newspapers and television, to be determined

IX. Notes:

1. Mid-Autumn Festival gift certificates are customized and printed in other places. Planning department is responsible for design and contact printing;

2. The cashier is responsible for collecting the left-hand couplet of the Mid-Autumn Festival gift certificate.

3. The planning department of flag hanging and DM news is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and stores organize goods.

4. The chain store is responsible for the banners of each store.

5. Set up a special prize exchange counter at the entrance of the supermarket.

6. The store's Mid-Autumn Festival gift certificates are managed and registered by the supermarket, and taken back and kept after work. Mid-autumn festival shopping mall activity planning scheme 2

1. Activity purpose:

Month is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of family reunion, but also a time of national celebration. From the seasonal point of view, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin point of view, in ancient China, there was a ritual system of offering sacrifices to the sun in spring and the moon in autumn, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national festival. The Mid-Autumn Festival activities were greatly enriched, such as burning incense, lighting lanterns, walking the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon have rich humanistic implications.

around the main activity line of "Mid-Autumn Festival is more affectionate", the three festival characteristics of Mid-Autumn Festival, such as reunion, affection and gift, are fully highlighted, and consumers are impressed by activities with great human feelings. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive to not only strive for the peak of commodity sales, but also win personalized commodity reputation and price reputation, so as to truly deepen our holiday market.

Second, the activity time:

XX, XX, XX, XX, XX, XX, XX, XX, XX

As this Mid-Autumn Festival falls within a week, the time of this activity is set at the above time.

Third, the theme of the event:

"Happy Mid-Autumn Festival, Happy Mid-Autumn Festival"

Fourth, the content of the event:

"Happy Mid-Autumn Festival, with strong feelings"

1. XX Mid-Autumn Festival-Moon Cake Exhibition

In combination with the food festival, "Celebrating the Mid-Autumn Festival with Famous Mooncakes" was held.

2. "Hualian sends affection, Mid-Autumn Festival presents"

Every time you buy moon cakes or tonics in this supermarket in 2 yuan, you will get a beautiful gift. (Gifts are suggested to be fashionable items such as red wine and lighters)

3. "Ode to Joy and Luck"

The wheel of fortune keeps turning, and gifts are sent again and again!

All customers who shop in this supermarket over 66 yuan will have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy and Affordability"

During the Mid-Autumn Festival holiday, a super-shocking price was launched every day. Holiday decorations make customers feel real benefits.

5. "Ode to Happy Members"

Hundreds of member products are launched, so that members can feel that there is a substantial difference between getting a membership card and not getting one. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

6. "Ode to Happy Fashion"

Fashionable home textiles give gifts again, and happy coupons keep coming!

Anyone who buys home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. )

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.

Planning Department: the layout of the site, the production and distribution of dm, and the supervision and implementation of activities.

VI. Other

production pages are big 4k and 8p, and the cost is about .6 million.

the specific content is based on the overall arrangement of the company.