.

The location of snack express stores may not be as exquisite as that of pure physical stores, but it is also very important and should basically meet the following needs.

There is a lot of express consumption within 3 kilometers.

If it is not a pure express store, expose the online consumer store to ensure natural traffic.

Brother express is convenient to eat.

Meet the basic requirements of oil fume emission.

Select category

Choose varieties, according to the advantages of your own snack express shop and express big data, choose your own suitable varieties.

The way to choose the category is to select the sales volume and customer unit price statistics of the sales platform category Top 10 to obtain the corresponding sales space.

Step 3: make gold primer.

To make take-away snacks, we should form our own food characteristics, make online celebrity dishes and word-of-mouth dishes, so that consumers will think of the store when they see the food, and they will think of the food when they see the store. Using explosive cooking to drain and spread word-of-mouth cooking will form the core competitiveness of the store.

Carry out visual observation

Time and money must be invested in the decoration of light food online stores.

Merchants should take photos of food and drinks carefully, including the source of raw materials and the method of making them. In the internet age, visual expression is very important, and photo shooting is very important, which gives consumers the feeling of licking the screen and promotes consumers' desire to buy.

promote sales

The snack express shop has just been launched, and the passenger flow is low. It is not recommended to directly use the 7-day traffic privilege of the new store. You can follow the following steps.

The first week, try your hand. Adapting to the operation of light food express stores, it is easier to gain confidence in the case of small orders, and in this case, increase the full reduction and discount.

The second week, optimization. Through a week's experiment, the structure of tableware was optimized and the problems in the store were found.

The third week, weighted. Use the new light food take-out weighted traffic provided by the platform.

The fourth week, adjust and analyze the sales volume in the first three weeks, adjust the marketing strategy in the back, and decide whether to pay attention to profit or exposure.

expose

Ordinary traditional practices, without marketing and route sales, are difficult to achieve, and the basic paid exposure is still purchase.

Step 7 buy back

The higher the repurchase rate, the greater the flow provided by the platform.

Transferring platform traffic to private domain traffic, distributing coupons in private domain traffic, carefully distributing friends circle of private domain traffic, making customers become their good friends in private domain traffic, making good food and forming word of mouth are important ways to form repurchase.