In p>217, YCA's overseas study tour went to Japan. The first stop is turtle wanjia. Perhaps most people have never heard of the name of this enterprise. But if you often buy some high-end soy sauce, you should know that there is a brand called Wanzi soy sauce. Its logo is more interesting, that is, gossip like a turtle shell, and then there is a traditional Chinese character on it. This brand is actually owned by Tortoise Armor Company.

this enterprise is more conscious that it is a century-old enterprise with a history of more than 3 years after the efforts of several generations, and it is a family enterprise. In the most prosperous period of soy sauce brewing in 1917, Kikkoman integrated eight non-interfering families to form a compound kindred business model, and the resulting combined enterprise name was Kikkoman. In 216, the global annual sales were about 25 billion RMB.

At that time, he was the CEO of Kikkoman, who personally came out to receive and share the theme. I feel that he is a very real and polite person, and it is important that he also uses Chinese to share.

consanguineous management

While paying attention to the advantages and disadvantages of consanguineous management, they don't adopt a pure hereditary system. In order to ensure the continuity of management, one of the ways is that only one person in each generation of each family can enter Kikkoman Company.

Whether the heirs of the eight entrepreneurial families can become directors or presidents needs to be decided by the board of directors.

Cultural integration of all family teachings is the business policy.

"After finishing our work every day, we should reflect on our work and our words and deeds. We take our commitment as such a guideline, and all our words and deeds should be closely linked with our commitment."

Kikkoman's vision hopes that more people on the earth will accumulate delicious memories through delicious food, so that everyone's life will be more colorful

In the early days of the establishment of the joint-stock company in 1925. Eight families are integrated and become a compound kindred business model

To be a public instrument of society, enterprises must consider the interests of people related to the company.

Diversification

During the rapid development period after World War II, Kikkoman implemented a diversified development strategy in the domestic market, and at the same time opened up overseas markets for internationalization

Diversification involved tomato juice, tomato sauce and other processed products, cooked food with western-style dishes, and some non-staple foods. Including some seasonings (fish sauce and sauce), Toyo food wholesale industry (processing tomatoes and canned fruits as the main business), swastika red wine (which is mainly suitable for eating Japanese food) and Jiwen soybean milk (tofu brand)

Kikkoman has two market shares in Japan, one is soy sauce and the other is soybean milk.

Internationalization

The American market is mainly about retail supermarkets trying to start the market, and then setting up factories in the United States.

In the European market, a restaurant was opened first, in order to let ordinary Europeans understand the taste of soy sauce.

In the Asian market, some food concepts were created through the combination of local ingredients and soy sauce.

China called Wanzi soy sauce to create some new dishes through the fusion of Wanzi soy sauce and local ingredients.

cultural output

Wei Wanjia has set up a fund in Shanghai University, which will share and exchange some topics with students of Shanghai University every year. This is also a part of the fund operation. Kikkoman Company will provide some information to students. As CEO, they definitely decided that he has been to the theme course twice. Kikkoman also owns a hospital (a little strange? ), the dean of the hospital also gave a talk at Shanghai University on the importance of eating breakfast and paying attention to the balanced nutrition of breakfast.

On diversified product development

Turtle Wanjia has a product management system, which is product-centered, and each product has a product manager, breaking the original management mode of heavy section and forming a multi-organization horizontal management mode. The core point of each new product launch is that the same person is responsible for the production and sales, and the advantage is that it can make agile decisions on market changes and demands.

About the inheritance of a century-old enterprise

Since the management of Kikkoman Hyundai Group, 13 leaders have been replaced. When making changes, it is very important to hold on to those parts that cannot be changed, and boldly change the parts that must be changed. This may be Kikkoman Company.

With the changes of the times, we are constantly adjusting our position and ways of doing things. Although the words "tradition" and "change" sound like two opposite words, in fact, a long-term tradition can be finally formed by adjusting itself differently to adapt to the changes of this era.

conclusion: soy sauce is a cornerstone to support the development of Japanese food culture. Japanese cuisine is world-famous, so as a strong category, it will inevitably have well-known brands in the upstream and downstream or subdivided areas of the industrial chain. I just didn't expect that as a soy sauce enterprise that can be seen everywhere every day, it can do so much, and then it has established such a good brand image in people's minds. I can't help but think of Haitian Weiye. Last year's share price was also very bullish. It seems that there is still a big opportunity for this big track of people's livelihood, and the mouth economy is worthy of attention!