The quality of video content directly affects the product's capacity to absorb

As we all know, Tik Tok platform has a high traffic concentration and a large number of public domain traffic that can be deployed, and it is very successful in realizing advertising. For businesses, the most important thing is "content", that is, the creation of short videos.

in the winter of 2119, the sales volume of a product increased rapidly after it was launched. When searching for "belly button stickers" on DataEye-EDX, the number one sales volume was more than 497,111, which fully met the requirements of "explosive products". After this product was launched, it was quickly imitated by a large number of merchants, and the products of "belly button stickers" launched online were directly. The homogenization of video is serious, which affects the display effect

Last year, there were not only "belly button stickers", but also some explosions, such as "bubble mask" and "inspirational books". We often see a large number of video advertisements with the same paragraph immediately after a video advertisement became popular, but this year, such cases can be said to be less and less. Why?

The platform also needs to consider the user experience, and the characteristics of information flow advertising determine this trend. The characteristics of information flow advertising are as follows: first, the value of content: native advertising provides valuable and meaningful content for the audience, rather than simple advertising information; Second, the originality of information flow advertising: the implantation and presentation of content does not destroy the harmony of the page itself, and it is not presented abruptly to seize the attention of consumers; Third, emphasize the initiative of users: users are willing to read, share and participate, and every user may become a diffuser; Fourthly, combining with user behavior, deeply mine high-matching advertisement push.

that is to say, after a video advertisement becomes popular, those who immediately follow the trend may be able to become popular, but everyone can't follow the trend, users will get tired, and the platform will push the same type of video advertisement to users in a proper amount. Many people have done it for a long time and found that the video presentation rate is not high, just because others are popular, they will follow suit. Although they are constantly investing, the effect is not obvious. Considering the video content from multiple angles, the explosive traffic of exotic videos

We take the products of juicer as an example. The DataEye-EDX team disassembled the video structure of similar products from the content level, and found that many video advertisement juicers are single in shooting method, but the video advertisements of juicers that can really absorb the volume are constantly switched from angle to angle. We can even shoot the advertisements of juicers into a gourmet video, or try to split the videos from multiple angles and shoot them again.

The second one is the "new and exotic" goods. Shooting some wonderful videos is also very attractive.

Generally speaking, the core point of Tik Tok platform is content. If you want to get a product explosion, the amount of suction is one of the most important keys. Sometimes an advertising video is on fire. From your point of view, you may think that the content is not very good. It's a casual video, but have you considered another question, was this content on fire before? Is this content hot at this point? Any video is on fire for a reason, not casually. You need to think backwards, understand the problem from the perspective of users and platform push, and analyze the content from all angles. In addition, if you see a particularly hot video in a field, you need to see whether a large number of people have followed the trend of these hot videos. If so, it means that this kind of video has really made a lot of money. In this case, if you follow the trend again, you can't say that it won't catch fire, but there is a high probability that it won't catch fire.