Starting from January 17, the 2022 "Spring Festival Transport" has officially started, and train tickets will go on sale on New Year's Eve. "What time will you go home? Have you bought the ticket?" has become the first greeting for many people when they meet.
Going home to celebrate the New Year has been a deep-rooted tradition in the hearts of the Chinese people for thousands of years. Those who responded to the country’s call to celebrate the New Year on the spot and sacrificed the opportunity to reunite with their families are all ordinary heroes.
The third season of BAIC Motor’s Warm Way Home pays tribute to the cutest “original year people” with the “taste of hometown”. This “exclusive benefit” wipes away homesickness and brings happiness to every “original year person” who cannot go home for the New Year.
of comfort and warmth.
Neon is never as good as a light at home. The taste of hometown is feelings, the taste of reunion, and the right way to open the Spring Festival.
The first batch of netizens who participated in BAIC Motor’s Warm Taste of Hometown campaign have already tasted the delicious food from their hometown.
No feast is complete without fish, and it is the New Year in Shandong that has the taste of the grand finale "Yellow River Carp".
Can this smell also make you feel familiar warmth when you are wandering outside?
The charm has been passed down for hundreds of years, and the soup can be made without adding water. After three hours of long cooking, it is fragrant and fragrant. This is the unique steam pot chicken in Yunnan? The joy with warmth is the taste of my mother thousands of miles away.
A mouthful of spicy, tender and delicious "small stir-fried pork" awakens the "home and Hunan" flavor in the memories of Hunan people who have drifted away, and a warm feeling of happiness and health rises in their hearts.
Ordinary Xiaoxiang flavor, very homesick.
My son has traveled thousands of miles during the festive season, and he misses his family and remembers his hometown even more.
The taste of Mapo tofu is the New Year for Sichuan people. No matter how long they have been away from home, a dish of Mapo tofu can evoke longing for home.
When you are in charge of a family, you know the value of rice; when you raise a child, you know the kindness of your parents.
The warm and spicy deboned meat conveys the "responsibility" passed down from generation to generation. In the New Year that cannot be returned, let the taste of the hometown thousands of miles away accompany every "original year person" to warm their hearts during the New Year.
Come on!
No matter how far you go, your stomach will feel homesick the most.
In this event, gymnastics champion Mo Huilan, Olympic women's volleyball champion Xue Ming, and well-known local celebrities such as Nie Xiaoyu, Lao Meng Che Life, Car Play Shi Meng, and Lao Beijing Car Talk, as Weilan ambassadors, will all give away gifts.
In the form of diners, together with BAIC Motor, we will continue to present the "taste of hometown" from 34 provinces, municipalities, autonomous regions, and municipalities to the original New Year residents who stayed in Beijing to celebrate the New Year.
Whether it's home-style stir-fried pork, special Yellow River vinegar fish, authentic steam pot chicken, Mapo tofu..., every day a hometown dish and a story about the people of the original year, behind the feast is the greatest respect for the hard work of the people.
Savoring the strong flavor of hometown brings a long-lost sense of belonging to your heart.
At the same time, BAIC Motor’s 2022 Warm Hometown Taste to Call Your Hometown voting campaign is still in full swing.
Select your hometown on the event page, vote for your top hometown delicacies, and you will have the opportunity to obtain the right to use all BAIC Motor models during the Spring Festival.
During the event, shoot and upload the video that best represents the taste of your hometown on the Douyin platform, participate in the Douyin national mission #call your hometown food, and you will have the opportunity to share cash gifts.
How to participate: 1. Search the Douyin topic page: Call for your hometown dishes 2. After entering the event page, click to participate immediately, shoot a video that best represents the taste of your hometown, and call for your hometown dishes to win cash gifts.
From now until February 7, 2022, continue to pay attention to BAIC Motor and start a gourmet journey with BAIC Motor Cube.
This charity event, which pays tribute to the cutest "original people" with the "Taste of Hometown", is a continuation of BAIC Motor's "Warm Journey Home" IP campaign.
As a brand with warmth and attitude, BAIC Motor will launch the first season of its warm journey home in 2020, sending free special trains to the builders of the Beijing-Zhangjiakou High-speed Railway to return home for the New Year, paying tribute to the builders with practical actions; in 2021, BAIC Motor will return home warmly
The second season of Road opens with "My peace of mind is my home". Together with Zhou Qun and Chunni, they boarded the landmark "giant screen" in 20 cities to send "zero distance" blessings to relatives and friends far away.
In the future, BAIC Motor will continue the "Warm Way Home" IP with friendly activities, make great efforts in the field of public welfare, actively fulfill its social responsibilities, and insist on demonstrating its brand value with reliable and secure excellent quality and intelligent and considerate humanistic care.
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