The plan book of the handbook for freshmen's entrance

Time has passed, and the work has come to an end. We will continue to write new poems, and we will be greeted by new work contents and goals. It is time to take time to write the plan book. Then do you know how to write a plan book? The following is the plan book of the college freshmen's entrance guide manual I collected for you. I welcome you to learn from it and hope it will help you.

First, the name of the handbook of freshmen's entrance guide

Young Eagles Spread their Wings

Second, the purpose of running the book

In order to let freshmen know about college life better and as soon as possible, it is necessary to publish a handbook of freshmen's entrance guide. We publish this handbook for freshmen to introduce the campus culture of our college, so that students can have a general understanding of our campus and help them adapt to college life as soon as possible.

The specific objectives are as follows:

1. Promote cultural exchanges in schools;

　2。 Cultivate the practical innovation spirit and social communication ability of college students in the new era;

　3。 Enrich the campus cultural life of college students and help students understand campus life as soon as possible after entering school;

　4。 Let freshmen adapt to school life as soon as possible and find their own direction;

　5。 So that freshmen can form a preliminary plan for their studies and work and determine their long-term goals.

third, shape orientation

comprehensive manual column

fourth, style orientation

The brand image of the manual is clear, and it has its own unique personality

It is practical, friendly and full of youthful vitality

Fifth, target audience orientation

Focusing on xx freshmen, paying attention to new senior students, including parents and teachers.

VI. Project Description

Young Eagles Spread their Wings is a comprehensive and informative handbook for freshmen, sponsored by Red Eagle News Agency under the guidance of the teacher of the Propaganda Department of the Party Committee of Ningbo Dahongying College. It is advanced, timely, healthy, readable and comprehensive, suitable for and close to the life of college students. Strive to achieve communication between students, students and teachers, students and society in the school, and become a publicity material with great influence on freshmen in Dahongying College. At the same time, "Young Eagles Spread their Wings" aims at leading the cutting-edge fashion, purifying the campus environment, promoting famous brands and serving the society and schools, and bridging the communication and interaction between enterprises and schools.

VII. Brief introduction of the characteristics of "Young Eagles Spread their Wings"

1. Product positioning: As a magazine focusing on the orientation of freshmen, this manual is positioned as "communication, help, improvement and progress".

2. Price positioning: free reading

3. Content positioning: it is mainly divided into ten sections, such as [latest news] [man of the hour] [life flavor] [ask 18] [emotional post] [special planning] [video bar] [e-era life] [artistic life] [Wulong campus].

4. Audience analysis: mainly for xx freshmen in Dahongying College, and also for students in brother colleges.

5. Submission method: mainly from Red Eagle News Agency, and open e-mail, online and handwritten submission.

6. Free reading date: at the beginning of school

7. Circulation: * * * about 5 copies.

8. Specifications: 32 format, color printing, illustrated (simple).

9. Scope of communication: mainly in our school

1. Editorial Committee: It is composed of students who are interested in participating in this work, such as Red Eagle News Agency.

11. Steering Committee: Some teachers of Red Eagle News Agency.

VIII. Event planning

1. The outreach team will contact and negotiate with the reputable brand merchants to obtain sponsorship and assist in the distribution.

2. The planning team contacted the Propaganda Department of the Party Committee of the school to obtain the right to issue in the hospital. Communicate with the Youth League Committee Students' Union, collect information, and assist them to publicize and recruit new students.

3. Plan some important cultural activities with the campus magazines of other schools from time to time, and establish the brand reputation of "Young Eagles Spread their Wings".

4. In the name of "Young Eagles Spread their Wings", we invited some famous people or experts and scholars inside and outside the school to analyze and discuss the hot issues in the society at present.

IX. Introduction to the contents of the manual

The Latest Developments: an introduction to the recent major activities of our school

The Man of the Hour: an introduction to a teacher or an excellent student of our school and an exclusive interview

Emotional Post Station: the feelings, thoughts and understandings of Dahongying students, Message from senior sister

Life in the E-era: purchase guide and Unicom consultation for digital products such as mobile phones, computers and USB flash drives

Art Life: School Art Troupe, Calligraphy Association, Street Dance Association and other relevant departments and organizations receive new news

Life Taste: introduce life tips (basic necessities on campus) and academic career planning guidance to students

Ask 18. Answering freshmen's questions in all aspects

Special Planning: the content of large-scale theme activities in the first semester of the college in previous years, and the experience of cooperation with sponsors

Audio-visual Bar: the latest films, music works, campus movie broadcasting and radio station information, aiming at enriching the extracurricular life of the majority of students

Oolong Campus: campus funny and humorous essays, constellations, and psychological test nets can be selected and original

Other: * * * Up to 4 pages

X. Packaging design and promotion (under the responsibility of the publicity and promotion team)

Strengthening the self-promotion and promotion of this manual is a very important means, and self-promotion is recommended. Publicity channels: If this manual is to embody its individuality and characteristics, it must work hard on the packaging. Attractive and fashionable, the flowers are short, exquisite and infectious. Add atmosphere and characteristics to the packaging of the whole column and form a style. After the manual is launched, the structure should be gradually improved, improved and perfected.

(1) overall packaging requirements: highlight the unique, practical, friendly and youthful style. Each plate has its own characteristic design under the unified style.

(2), this group mainly completes:

1, magazine packaging (including magazine words, overall image, plate image and connection between plates)

2, special column design

3, key column packaging

(3), magazine publicity and promotion

Because this magazine is a magazine column brand created by college students, the main

Manual promotion can be divided into two types:

First, commercial operation, learning the current operation mode of magazine promotion, attracting the support of various sponsors, and advertising their products in magazine breaks for them to obtain the main production expenses.

Sponsor category:

① Food, clothing, hotels, travel, entertainment, etc.

② Education and training (vocational training, qualification research)

③ Recreation and sports (stationery, glasses, sporting goods, yoga props, beauty salons, cosmetics)

④ Digital computers (computer city, computer city). In particular, the editorial departments of students' unions in colleges and universities, in order to obtain the latest trends of colleges and universities.

2. Organizing activities and publicity: organizing special activities and commemorative activities of the magazine itself to carry out publicity. For example, do public welfare activities in the name of magazines to enhance audience interaction. Create a magazine brand image.

3. Publish a lot of recruitment information to schools and recruit campus correspondents. The effects of this move are as follows:

First, through large-scale recruitment and publicity activities, the popularity of "Young Eagles Spread their Wings" in schools will be improved;

Second, we should stimulate campus agents through various rewards to provide news interviews, thematic arguments, wonderful stories and other clues for the editorial team;

4. Multi-media linkage: The publicity should be carried out comprehensively through Xihang Radio Station, campus network (school homepage, student union website) and print media (school newspaper, posters, exhibition boards).