20% off.
Customers who spend money at Haidilao can enjoy a 20% discount on the entire store as long as they present a valid ID on their birthday.
On the one hand, Haidilao, as a well-known catering brand, can increase brand exposure and word-of-mouth by providing discounts to birthday guests, attracting more consumers to try its services and food.
On the other hand, by giving discounts to birthday guests, Haidilao can stimulate consumption and increase sales.
Birthday is an important anniversary that has special meaning for many people, so they choose to celebrate it in Haidilao.
Offering discounts can attract more birthday guests to come and increase their purchasing power and spending.