December is the hottest month of the year. Let's take a look at the December hot marketing calendar prepared for everyone and seize the opportunity! Marketing recommendation of this month: The heavy snow on December 7th is the 21st solar term in the 24 solar terms of the lunar calendar, marking the official start of the mid-winter season, which means that the weather is colder and the possibility of snowfall is greater than that during the light snow solar term. Key words: cold, warmth, snow, tonic, keeping out the cold and warmth. Reference: Posters can take advantage of the situation by cooling down, send warm and caring for each other. Posted on social media in the form of "solar terms topic+poster". Clothing brands can promote warm clothes, catering industry can start with steaming food, beauty industry can focus on "hydrating and preventing frost crack", and alcohol can start with "there's a feeling of snow in the dusk outside, can I have a drink?" Think in the direction. December 12th Double Twelve Keywords: Promotion, Carnival, Chopping Hands, Preferential Marketing Direction: Double Twelve Carnival Shopping Festival, promotion, discount and price reduction can all be done! After the Double Eleven, users' purchasing power has been discounted, so the Double Twelve can carry out some activities of retaining and repurchasing to increase users' stickiness and "leave" users in the pool. Angle reference: 1. With the theme of "in pairs", we will carry out new activities for the old band, such as using the bargaining function to let the old members recommend new customers through word-of-mouth communication on the basis of enjoying preferential treatment. In addition, suggestions on the use of marketing functions can also focus on a series of marketing components such as distribution, points, discounts, spikes, full reduction, and group purchase. 2. Near the end of the year, brands selling new year's goods can also take the opportunity to make a wave of limited-time discounts/spikes based on new year's goods, and sell products around them. 3. You can play some small games such as collecting characters, opening gift boxes, and signing in for a lucky draw to promote consumption. December 22nd Winter Solstice Keywords: jiaozi, glutinous rice balls, keeping warm, warming up the marketing direction Winter Solstice means the coldest moment, so you can do marketing around jiaozi and keeping warm. Posters of solar terms distributed by friends circle should remind people to pay attention to health and warmth, and it is also a good opportunity to eat jiaozi/Tangyuan with important people. Besides, jiaozi or Tangyuan? Many brands will move this topic into posters, so as to get more attention and trigger discussion. Angle reference 1. Products can be combined to remind people of matters needing attention in the winter solstice. 2. Interactive activities: Activity theme 1. Winter solstice is as big as the year, little reunion on earth-Winter solstice food map 2. Contents of parent-child class activities on winter solstice 1. Winter solstice is as big as the year, little reunion on earth-Winter solstice food map: launch the winter solstice set meal and winter solstice banquet, and do a good job in publicizing and distributing, focusing on the theme of "reunion". Attract guests on the winter solstice with attractive food and topics. Winter Solstice Package: Develop one or two dishes suitable for the winter solstice according to local customs and specialties. There are not less than 9 kinds of winter solstice packages, and each dish is placed in a small and refined vessel (or a Jiugongge box), with a background introduction of the food. Winter Solstice Banquet: According to the characteristics of the winter solstice, the hotel can develop a series of menus for warming and nourishing health, and take this opportunity to design the hotel's high-end nourishing ingredients into the menus. Such as sea cucumber, Tricholoma matsutake, anti-cancer and physical fitness, mutton to keep out the cold, and so on. 2. Winter Solstice Parent-child Classroom: Winter Solstice is our traditional solar term and festival, with many legends and customs about it, and it also has important geographical significance. It is a rare festival that can combine folk stories, scientific knowledge and traditional food at the same time. Hold winter solstice parent-child activities on the day of winter solstice. Tell children legends, explain geographical knowledge, play interactive games and share delicious food together. December 24th-December 25th Christmas Eve, Christmas Key words: membership, preferential broadcasting, Christmas elements Marketing direction: You can start to integrate your products with Christmas elements one week before this festival, such as common elk, Santa Claus, sleigh, apples, Christmas hats, etc., to highlight the festive atmosphere. Angle reference: 1. Brand category: poster form, according to the holiday characteristics of Christmas, making pictures and texts consistent with the brand to guide the spread. One week before this festival, you can start to integrate your products with Christmas elements, such as common elk, Santa Claus, sleigh, apples, Christmas hats, etc., to highlight the festive atmosphere. 2. Catering can launch a Christmas theme activity package, and can also make themed cupcakes for guests. You can also prepare Christmas gifts for customers around the idea of "Santa Claus giving gifts". 3. Dress up as Santa Claus. Launch Christmas gift box and surrounding. From the perspective of gifts, such as Santa Claus also needs gifts, combining with the brand image to convey the concept of "keeping a childlike innocence with other gifts". Christmas activities tips: You can engage in some simple and low-cost activities at Christmas. The most important thing is to facilitate guests' participation, win their goodwill and let them spread it actively. 1. Turkey jiaozi/Apple/Christmas Cake Free Turkey Dumplings/Christmas Cake. The "Christmas Limited Items" can be sold in the store, and can also be bought and taken out online. At the same time, it can also be given as a gift to guests who come to the store for consumption on Christmas Eve and Christmas Day. 2. Take off your hat to win a gift. You can set up a lottery table in the public area. Several Christmas hats are placed on the lottery table, or under each hat, different gifts are placed, such as vouchers, drinks, gifts, souvenirs and so on. On Christmas Eve and Christmas Day, anyone who goes to the store to spend over 5 yuan (the amount depends on his own situation) can get a chance to take off his hat. Christmas gifts During the Christmas period, in addition to exclusive discounts, you will also get a limited edition Christmas gift box for free. You can also purchase a batch of socks printed with the image of Ao Bai or Christmas patterns on Taobao, put them on the bedside, and write handwritten greeting cards at the same time to attract young customers. December 31 New Year's Eve Keywords: farewell to the old and welcome the new, feelings, countdown marketing direction: New Year's Eve is the end of the old year and the beginning of the new year, so we can start with welcoming the new year and the new atmosphere of the new year. Take "Welcome or Review" as the starting point to discuss "New Year's resolution" and "the biggest regret or gain this year", such as "222 belongs to your keywords" and "Your New Year's resolution". Angle reference: 1. Feelings: You can look back and look forward to the future. At such a moment, there will always be countless unforgettable memories, so feelings are a good selling point. 2, sense of ceremony: design New Year activities, and give yourself a different sense of ceremony in the new year. 3. On the last day of 222, all kinds of inventory and New Year's Eve will be hot spots every year, and some new year's signs with product characteristics can also be designed in combination with the hot spots of the Internet. Old rules: Sanlian+mailbox packaging calendar original+design package