Now, Zhen Kung Fu has become the largest and fastest growing Chinese fast food chain enterprise in China. When it comes to its origins, we have to start in 1994. On April 14, 1994, two young Guangdong guys, Cai Dabiao and Pan Yuhai, who were just in their early 20s, opened their first restaurant next to the 107 National Highway in Xiaobian Village, Chang'an Town, Dongguan. Because it was opened next to the national highway, they named it "168" Steamed Restaurant. Pindian specializes in mid-to-high-end steamed rice, steamed soup and desserts. At that time, the "168" steamed food store only had an area of ??more than 70 square meters and the restaurant had only four employees. However, the two believed that they could make the business bigger and become China's McDonald's. How do you entice customers to keep coming back after trying it? Cai Dabiao and Pan Yuhai put in a lot of effort. They attach great importance to the daily service of the restaurant and constantly ask customers for their views and opinions. When the two heard from customers where the steamed food was delicious, they would go to those restaurants and restaurants to learn from their skills. At that time, Hong Kong container truck drivers often went to Dongguan Star Hotel to eat. Cai Dabiao and Pan Yuhai also went to eat. After eating, they immediately went to the kitchen to try to make the same delicious food. Slowly, the imitated dishes reached the point where they were just like the real ones. In the end, the drivers praised it as "tastier than the ones in the hotel!" In this way, container truck drivers no longer go to hotels to eat, but instead go to the "168" steamed food restaurant. The incident eventually caught the attention of the chef at the five-star hotel. One day, several chefs made a special trip to this 70-square-meter shop to have a meal and find out what was going on. However, there was no unpleasantness between the two parties, and the chefs were also very generous. After tasting it, they thought it was really good, so they didn't say anything more. Instead, they gave Chairman Cai Dabiao and Vice Chairman Pan Yuhai some suggestions on the product. Paying attention to real ingredients and producing delicious and nutritious products, "168" soon attracted more and more repeat customers. Every noon, there is an endless stream of Hong Kong container drivers coming here to dine. The trucks are parked in a long queue on the national highway, which has become a local legend. In 1995, the "168" steamed food store had opened its third store after a year of development. However, at this time, the founder Cai Dabiao and Vice Chairman Pan Yuhai suspended the continued opening of stores because they knew: simply open more stores. A few branches was not the outcome they wanted. During this period, with the help of the scientific research power of South China University of Technology, Cai Dabiao and Huagong Professor *** jointly developed a computer-controlled steam cabinet, which solved the standardization problem that has plagued Chinese fast food for many years. At the same time, Cai Dabiao made friends and made a lot of friends. Like-minded people with advanced management experience in the fast food industry and enthusiasm for the Chinese fast food industry have developed 7 job manuals for more than 100 positions in the restaurant from the counter to the kitchen. At this point, after everything from equipment to management was standardized, the two founders realized that they could continue to expand and open stores, and they wanted to open the restaurant in the core business district. At this time, the name "Yilifa" (a homophone of 168) began to seem inconsistent with its target customers. Because the company no longer has to face Hong Kong drivers who frequently pass by on national highways, but city residents. Finally, the two founders chose "double seeds", which means "seeds sprout and work together to promote Chinese food culture." This LOGO looks very much like two small seeds. Their design comes from the yin and yang symbols in the Chinese Book of Changes. Cai Dabiao has an explanation for this. He said that everything has two sides and complement each other. We must learn from different aspects. Think about it from a perspective. By 2002, the performance of the "Double Seeds" steamed food chain restaurant had shown that the company itself was in a far leading position in the entire industry. It has become everyone's common sense to go out of South China and move towards the country. After in-depth research and discussion, I gradually realized that the current market is no longer the age where "the smell of wine is not afraid of the depth of the alley". By chance, Cai Dabiao and Ye Maozhong Planning Company began cooperation in 2003 - spending 4 million yuan on brand research and brand planning for the "Double Seeds" steamed food chain restaurant. After conducting a detailed survey of the national fast food market, the service team of Ye Maozhong Planning Company believes that the "Double Seeds" brand gives people a simple and friendly image of rural areas and towns, which is not modern enough. It was suggested to change to another new brand name. This proposal caused great shock in the company. Because, at that time, the "Double Seeds" steamed food chain restaurant already had a deep customer base in South China, and some customers had already affectionately called "Double Seeds" their restaurant. It is understood that the brand value of "Double Seeds" at that time was at least tens of millions. However, the leadership team of the "Double Seed" enterprise is very young. In the past, they relied on continuous learning and innovation to achieve today's results. Likewise, they will not easily let go of every new idea that may lead them to greater success. Therefore, everyone decided to think about what kind of brand name to come up with first. This time the name "Real Kung Fu" came into being by chance and was recognized by most people. Chinese Kung Fu has a long history and is powerful around the world. Moreover, when the Chinese say that a person works hard and works hard, they will describe it as "working hard", which has a very positive and positive connotation. Cai Dabiao also had his own explanation on this: Kung Fu is not just a move, a punch and a kick, it is also a Chinese spirit of not being afraid of difficulties and challenging themselves. So in June 2004, the company opened the first "True Kungfu" steamed rice restaurant in Guangzhou. After market testing, the turnover of the "True Kungfu" restaurant significantly exceeded that of the "Double Seeds" restaurant.