Model essay on the marketing planning scheme of the event 1

1. Purpose of the event:

x Improve the brand awareness and reputation of the real estate, and expand and strengthen the brand influence;

x establish a good reputation of the brand in the hearts of customers;

x create a large market in the south of the city and a quiet park-style living atmosphere;

x creates a hot sales atmosphere, enhances popularity and drives subsequent sales through activities;

x achieves the effect: grand, grand, warm and festive.

Second, the core idea:

Before entering the sales center, two large inflatable double dragon arches are arranged to create a magnificent, warm and grand momentum; From the entrance of the sales center square to the entrance of the sales center, a welcome avenue is paved with a red carpet; The hostesses in Chinese dresses greet guests on both sides; Let all the customers present feel the VIP-like reception of the developers; There is a cold dining area at the scene, which provides exquisite western pastry and drinks for customers at the scene free of charge; Little Square set up a large aviation canopy as the customer area, and the aviation canopy was decorated with light blue gauze curtain. The customers at the scene could enjoy wonderful performances and delicious food while waiting for the room selection.

The guests announced that the electronic salute on the main stage started at the same time as the colored smoke on the theme backboard of the stage. At the same time, they invited professional power paragliders (banners and colored smoke can be hung on the back of the power paragliders) to perform in the air over the sales department, so as to create a grand, warm and magnificent atmosphere for the whole event site, so as to achieve a sensational effect; At the same time, the wonderful and exciting acrobatics, professional martial arts group performances, Chinese etiquette and costume shows, large-scale song and dance performances and other wonderful programs in the event site gave the customers a visual impact and enlivened the atmosphere.

III. Theme of the event:

IV. Time of the event: 9: -12: am on July 5, 2XX

V. Venue: Real Estate Sales Center

VI. Participants:

VII. Site layout:

1. From the front entrance of the sales center square to the entrance of the sales department, a welcome avenue is paved with a red carpet. On both sides of the welcome avenue, there are four hostesses in Chinese dresses holding olive branches to greet the customers present, so that customers can feel a festive, atmospheric and grand atmosphere when they enter the event site. At the same time, it also makes customers feel at home;

2. The square in front of the sales center is built with a large aviation canopy as the customer area and the cold dining area, where customers can enjoy exquisite snacks, drinks and enjoy colorful performances in the stage area while waiting for the room selection. The main stage area is set up with a theme background board and professional audio, and the stage side is equipped with electronic salutes and colored smoke on the theme background board. At the same time, high-altitude powered paragliders create momentum in the air, creating a grand, warm and magnificent atmosphere for the event site.

VIII. Activities: On-site opening lottery, interactive games and house purchase lottery; Professional group martial arts performance; Chinese etiquette fashion show; Difficult acrobatics; Large-scale song and dance performances; High altitude powered paragliding, etc.

model essay on event marketing planning scheme 2

1. planning purpose

1. show children's talents, and bring "small" with "big" to drive the order growth in June.

2. Let the brand image of the company enter the minds of teenagers and take the first step of conceptual marketing.

3. further improve the company's good image in the hearts of the general public.

2. Marketing environment

1. Market analysis

(1) With the approach of Children's Day and summer vacation, the market consumption with children as the main group will increase.

(2) The post-197s and post-198s generation has become the theme of social consumption. Nowadays, families are dominated by one child, which makes children the biggest treasure in parents' hands. It is imperative to focus on their consumption.

(3) With the improvement of education in China, the diversified and multi-system development of children has become the first choice of parents, and the company will definitely lead the consumption boom by grasping the deep feelings of parents' love.

2, consumer analysis

1) With the "May Day" consumption golden week coming to an end, Wuhu's major markets are everywhere decorated with promotional banners and exhibition boards, and the enthusiasm of consumers has cooled down at this time.

2) According to market research, children's consumption on Children's Day occupies a large market share.

analysis of the company

1) The market is depressed and the company is in a beating situation.

2) under the influence of the current environment, residents' consumption continues to fall, and they are indifferent and skeptical about the company's products.

3) popularity and word-of-mouth cannot form a word-of-mouth effect.

From the above, we can simply draw the following conclusions:

1) Merchants are in a passive state and their consumption is weak.

2) Market position and marketing strategy play a leading role.

3) Most parents are willing to spend money for their children.

4) It is critical and necessary to accurately grasp the market artery.

3. Marketing strategy

1. Marketing purpose

Reputation touches God, and brands make dreams come true.

2. Business strategy

(1) The brand further improves the corporate image recognition system (CIS), participates in public welfare activities to enhance corporate visibility, and wins the trust of customers with its good corporate reputation.

(2) Competition highlights the advantages of enterprises and "uses the most professional people to do the most professional things"; Outstanding service level and high construction quality; Highlight the old qualifications and brands of enterprises in Wuhu market.

(3) change marketing from passive to active, focus on the long term, and strive to establish a high-speed, healthy and sustainable marketing concept.

(4) customers further subdivide customer groups and master first-hand customer information.

3. Price strategy

Price strategy is an important aspect of marketing work. It is not only the core marketing element of income, but also an effective means of market competition. If the price strategy is used properly, the market share and profitability can be greatly improved; If the price strategy is not used properly, the target market will be turbulent and even have serious market consequences.

(1) adopt the price strategy of mid-range market and adjust the price system from the current situation of market development, so as to achieve the advantage of "high-grade quality and mid-range price" for further market development.

(2) formulate a price elasticity strategy, and the price will affect the order quantity. Under normal circumstances, the order quantity will change in the opposite direction to the price. Prices rise and orders decrease; The price is reduced and the order is increased.

(3) Make a transparent price list, and the market price has already started to be transparent. However, few companies will really do it, and consumers will think that the market is too profitable, so they will choose a home improvement company with better price transparency.

4. Business channels

(1) Re-formulate creative advertising and put it in major media to promote corporate image.

(2) Recruit a large number of salesmen, either full-time or part-time, and the specific plan is to be determined.

(3) Participate in or hold public welfare activities to improve the recognition of potential audiences, thus indirectly increasing business volume.

5. Advertising

Advertising is based on facing consumers, and its purpose is to boost sales and establish brand image. Therefore, advertising is mainly based on community promotion, and relevant information is transmitted to consumers in various forms in various markets. The specific implementation is as follows:

(1) wall advertisement of new community: the company's inkjet advertisement is made in a prominent position in the newly built community, and the advertising content reflects high quality and environmental protection.

(2) floor advertisement: mark the company by means of floor stickers;

(3) leaflet sending: organize marketing personnel to send leaflets to key communities from time to time to convey relevant information about the company in plane form;

(4) website publicity: update website information frequently to ensure the timeliness and authenticity of news, and let netizens feel that the company's efficiency and credibility are high.

in order to enhance the influence of the company's brand image, the following advertising methods are carried out according to the market situation and sales volume: TV media advertising, newspaper media advertising, bus body advertising, outdoor large billboards, street lamp advertising, etc. Advertising forms are diverse and can be implemented reasonably according to market conditions and cost budget.

V. Specific action plan

(1) Activity time: during Children's Day (specific time to be determined)

(2) Venue: to be determined

(3) Activity content

1. Parents will sign in for real-name registration system instead of participating children.

2. Organize children to play songs live with the help of their parents.

3. The company organizes a judging panel to conduct on-site scoring, select the best performer and reward him. Other contestants can also get a souvenir.

VI. Relevant media

1. Media types: Wuhu TV Station, Wuhu Radio Station, relevant paper media, major websites, outdoor balloons and outdoor media on the construction site.

2. Publicity methods

1) Advertising in 1/2 or 1/4 edition in local newspaper

2) Advertising space in key communities

2) Promotion of business personnel in key communities and public relations in key school units. Print a batch of leaflets

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage

4) Posters in the company

5) An arched door is set up at the event site, and the interior of the event site is decorated with lovely balloons and other ornaments, in addition, poster promotion (printing dozens of posters)

6) It is best for TV stations to report later

7) Late stage of major websites. The rules of the contest should be carefully formulated.

2. Before the activity begins, parents should fill out a form to register, mainly including telephone number, children's age, address, home improvement or not, and favorite home improvement type (multiple choice).

3. The competition time should not be too long to avoid negative effects.

4. One week before the competition, the company should do a good job in public relations with the kindergarten school, and it is best to organize it in a unified way.

5. Distribute leaflets in advance, and try to convey them to parents through children.

6. The venue should be in a busy area.

7. After the competition, be sure to call the participating families for telemarketing.

effect prediction:

1. There are more than 2 children participating in the competition, more than 15 parents, and more than 4 pieces of information with direct value, as shown in the following table:

2. This case makes full use of children's childlike innocence and parents' love to introduce the corporate image into the impression of potential consumers.

3. Through this activity, we have achieved the dual goals of stimulating the growth of orders and improving the corporate image in the near future!

Remarks:

This case mainly focuses on public welfare and brand image. The planner hopes to implant a good corporate image into the impression of the general public through this case; In addition, the planner also hopes that the company can participate in or sponsor some public welfare undertakings for a long time, which will help the healthy and rapid development of the company!

Model essay on the marketing plan of the event 3

I. Organizing Committee of the event

(I) Responsible: Board members, general manager office and Planning Department

(II) Members: heads of various departments

II. Event time: September 18th to September 3th

III. Event purpose: With the help of traditional festivals in China.

fourth, the theme of the event: celebrate the Mid-Autumn Festival, welcome the National Day, and give gifts!

5. Activity slogan: abbreviated

6. Scene layout:

(1) Off-site layout:

Doorway couplets: all families are reunited to welcome the Mid-Autumn Festival, and the four seas are jubilant to celebrate the National Day, and horizontal couplets: celebrate the festive season; Huge hanging on the external wall: width: height =1x13M, the content of publicity activities;

hang 8 red lanterns above the door.

(2) Site layout:

1. Hang publicity signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor, display a street of mooncakes at the back of the cashier, and hang a tag at the upper end of the street of mooncakes to set off the atmosphere of the street of mooncakes;

4. Hang corresponding palace lanterns on the main passage, elevator entrance and the top of moon cake pile on each floor; 3 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day (on each side) in the main passage of each floor; 1 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2.5-meter-wide) lantern is hung in the center of the central hall, and the word "Happy Mid-Autumn Festival" is hung under the lantern, and other decorations are added.

VII. Publicity strategy

(1) DM poster publicity

(2) TV media publicity

(3) publicity content: moon cakes listed, group purchase, bulk purchase of moon cakes and related activities;

(4) Time:

(5) Charge:

(6) Publicity form: animated pictures and text.

(7) off-site huge, exhibition board publicity;

(8) Broadcast and publicity in the venue;

(9) A small banner was put up in the crowded community, which read: "XX Shopping Plaza wishes the people of the whole city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: xxxxx "

VIII. Activity strategy:

Activity 1: Keep the happy moment when shopping is over 2

Activity time: September 1-September 3

Activity content: You can participate in the lucky draw at the wedding photography consulting office of the beautiful bride at the entrance of the mall with a computer receipt when shopping in this mall for more than 2 yuan at one time.

Award setting:

First prize: photography package with a prize value of 288 yuan

Second prize: photography package with a prize value of 198 yuan

Third prize: 98 yuan photography package with a prize value. For details, please consult the wedding photography consulting office of XX New Bride. The prize of this activity is sponsored by XX bride wedding photography for Teachers' Day.

event marketing plan model essay 4