Vision: leading the trend of food industry, creating an international healthy brand competition concept: unique, surpassing the competitive talent concept; professional enhancing value, ability to create wealth core values; healthy collaborative action; love and passion; innovative mission: creating fashion and delicious food, experiencing a happy life; dedication is rewarded; responsibility reflects the quality management concept; coordinated and orderly, standardized and efficient technology concept; independent innovation; leading the trend market concept; insight into the market situation. Innovative marketing model quality concept: professionalism due to standards, excellent brand concept due to professionalism: global vision, international brand service concept: Excellence wins reputation, and reputation creates brilliance.