People in China pay more and more attention to food culture.
Restaurants have been an important carrier of food culture since ancient times. Whether the cultural support point of a restaurant is in place and whether it creates a comfortable and warm dining atmosphere with cultural connotation is the lever to measure the overall strength of the restaurant. In 2007, there was a survey report on whether China people pay attention to the hard or soft environment of dining. The results show that China people don't seem to pay much attention to whether the restaurant has a strong cultural atmosphere, but mostly pay attention to the taste and service of the dishes themselves. In foreign countries, on the contrary, they care about the creation of dining environment and the comprehensive application of cultural entry points. In the past few years, the concept of China people has changed greatly. When dining, in addition to paying attention to the quality of dishes, more and more attention is paid to the creation of cultural atmosphere.
Design concept of catering culture
A tasteful dining culture space must have a distinct theme and context. The content of the theme is the soul, and the content of the context is the design idea. The theme of catering cultural space is perceived as a whole by knowing the spatial environment, experiencing the cultural background and understanding the living habits, while the context is expressed by shaping characters, setting off space, refining design language and organizing spatial structure. How to grasp the theme, there must be a perfect unity ... catering design, material before spirit. It should not only satisfy people's material life, but also satisfy people's spiritual life. Material life, that is, catering space environment, should have use value, while spiritual life reflects catering culture through historical context, architectural style, environmental atmosphere and other factors.
People in China pay more and more attention to food culture.
Restaurants have been an important carrier of food culture since ancient times. Whether the cultural support point of a restaurant is in place and whether it creates a comfortable and warm dining atmosphere with cultural connotation is the lever to measure the overall strength of the restaurant. In 2007, there was a survey report on whether China people pay attention to the hard or soft environment of dining. The results show that China people don't seem to pay much attention to whether the restaurant has a strong cultural atmosphere, but mostly pay attention to the taste and service of the dishes themselves. In foreign countries, on the contrary, they care about the creation of dining environment and the comprehensive application of cultural entry points. In the past few years, the concept of China people has changed greatly. When dining, in addition to paying attention to the quality of dishes, more and more attention is paid to the creation of cultural atmosphere.
Design concept of catering culture
A tasteful dining culture space must have a distinct theme and context. The content of the theme is the soul, and the content of the context is the design idea. The theme of catering cultural space is perceived as a whole by knowing the spatial environment, experiencing the cultural background and understanding the living habits, while the context is expressed by shaping characters, setting off space, refining design language and organizing spatial structure. How to grasp the theme, we must have a design direction before the design, grasp the content and overall plan in the design, and be aware of it. Only in this way can we have a clear aim, and the designed things are convincing, vital and infectious. Therefore, before determining the theme of catering cultural space, we should do four things well:
First: after taking over the project, the first thing to do is to understand the local cultural background, which is fundamental. Only restaurants that highlight local culture can be called distinctive restaurants, which is the most competitive and attractive. Therefore, when designing the restaurant environment, it is necessary to present different catering cultural themes to meet people's spiritual needs and taste pursuit.
Second: Only by conducting sufficient market research, mastering a large amount of information and comprehensively analyzing the market can we understand people's economic situation and preferences. Because people enhance their feelings through communication, people with common interests will be inspired by their aesthetics and values. Only by going deep into it can we know the needs of different guests, classify and screen people with different hobbies, screen out the most essential and concentrated consumer groups, grasp people's psychological needs, determine the in-depth theme of catering culture and better grasp business opportunities.
Third: understand the consumer demands of customers. Market competition is actually a measure of the number of customers. The more customers, the higher the economic benefits. Grasping the emotional needs of customers can grasp the emotional support of customers, which is the key to the success of a restaurant.
After understanding the cultural background, market research, consumer demands and establishing the theme, we must further analyze the emotional needs of consumers and conduct in-depth analysis around the theme to determine the emotional needs of the people we want to serve. We can classify the market according to people's psychological and social factors, thus refining the catering cultural space with clear themes.