A high degree of education is a condition that makes it easier to succeed in opening a store, but it is not a decisive factor.

Whether it is easier for people with higher education to open a store successfully, we must speak with facts.

If you search for "college student entrepreneurship", there will be many successful cases.

For example, the following: Okay, are you excited? It seems that those with high education are great at opening a store, but it is easy to succeed. Do you want to change your life plan and go to a prestigious university first, and then sell something?

Before planning your grand life plan, we first need to understand why college students seem to be very successful in opening stores.

1. Advantages of opening a store with a high degree of education 1. Different vision.

In addition to learning knowledge, college also teaches abilities and insights. People with higher education are better able to grasp every opportunity.

2. Be able to use technology more conveniently.

It is no problem for highly educated people to use the latest technological instruments or platforms. If the existing resources are not used smoothly one day, they can still develop a product by themselves.

3. College students dare to think and act, and they have a lot of energy.

This is better than many entrepreneurs who are timid and dare not take action.

4. It is easy for college students to grow up in groups.

Compared with interest groups in society, college student groups are more able to think in one place and work hard in one place when starting a business.

For example, a college student pork shop in Shanghai organized a group to open a shop to buy pork, and the sales were very hot.

5. “Higher education” itself is a selling point.

Under the same quality conditions, people are more willing to try products with selling points. People will want to know what is different about the products bought by highly educated people, and whether they will become smarter after eating them.

6. Use "sympathy".

In everyone's conventional wisdom, top students should do more glamorous jobs, rather than small businesses with low thresholds. For example, if a college student opens a barbecue restaurant, some people will feel pitiful and support them.

Many news articles include words like "beautiful college students" because they make the news sellable, such as the female college student who was called "pork beauty" by netizens.

7. People with high education can pay attention to the added value of products.

For example, starting with service, starting with copywriting, and starting with attitude will make the product more three-dimensional.

2. Does that mean that college students have a high success rate when opening a store?

Not really.

We can think of how many college students there are. I have always believed that only uncommon things will be reported, so the chances of successful stores opening with high education will be smaller.

Not all those who successfully open stores are entrepreneurs, some are "sons inheriting the business from their fathers". In addition, there are also a large number of highly educated people who are looking for a path to success.

Therefore, when we observe successful cases, we should find regular and summarized methods, so that no matter whether we have high academic qualifications or not, we can succeed.

So I say that a high degree of education is a condition for success in opening a store, but it is not the decisive factor.