The subway station inside Tianjin Nankai Joy City is Line 2.

Joy City has become the core brand of COFCO’s urban complexes.

The main market is the emerging middle class aged 18-35, characterized by youth, fashion, trend, and taste. It is a full-service chain urban complex with a shopping mall as the main body and a combination of apartments, offices, hotels and other business formats.

Joy City's target customer group has a strong self-identity, likes to subvert tradition, does not agree with rules, loves sharing and socializing, is stressed and busy, and has a large and diverse demand for leisure life. They pursue a life with more attitude, and

They are willing to pay a premium, have a more open, free and fast consumption attitude, have more spending power, are very enthusiastic about new things and knowledge, like to explore the world, and are also willing to pay to pursue a better world.

Tianjin Nankai Joy City is located in the core area of ??Tianjin's inner ring, at the intersection of the two central urban areas of Heping District and Nankai District. It has a convenient three-dimensional transportation network and the ability to radiate to the entire city.