Frozen food is one of the most familiar frozen foods in China. As an indispensable part of China people's dining table, quick-frozen food occupies an irreplaceable position in people's lives. The market scale of quick-frozen food increased from 2.6 trillion yuan in 2111 to 4 trillion yuan in 2122, with a compound growth rate of 11.6%. According to estimates, in 2122, China's frozen food market will be about 911 billion yuan. With the trend of consumption upgrading becoming clear, more and more enterprises are turning their attention to the field of quick-frozen food. Quick-frozen food has a long history of development in China, and has now become one of the daily consumption foods of our families.

I. General situation of the industry

With the continuous improvement of people's living standards, quick-frozen food has gradually become one of the essential foods on people's tables. In China, the use of quick-frozen food in the catering field is mainly divided into two categories: one is quick-frozen food in catering; The other category is the derivative products of quick-frozen food. Quick-frozen food for catering refers to the catering food which is processed with quick-frozen food as the raw material, and made with quick-frozen food as the main food and other quick-frozen foods through cooking.

ii. industry development trend and competition pattern

at present, the competition pattern of the quick-frozen food industry is relatively scattered and the concentration is low. According to Jost Sullivan's data, the total market share of the top ten enterprises in the quick-frozen food industry in China reached 73.9%, of which the total market share of the top three enterprises was 57.4%, and the market share of leading enterprises was relatively low. From the perspective of sub-categories, quick-frozen foods (that is, quick-frozen foods) mainly include steamed bread flour, noodles, jiaozi, etc. Quick-frozen jiaozi powder and dumplings mainly in jiaozi series in jiaozi (jiaozi) market; Frozen steamed stuffed bun cakes and other products.

third, industry development prospects: BC two-wheel drive, 111 billion-track

The development of quick-frozen food is closely related to people's lives in China, but its market scale growth rate is not obvious, which is related to China's population base, per capita GDP and other factors. At present, the quick-frozen food industry is still in the growth stage and has great room for growth. The quick-frozen food industry has experienced more than 21 years of development, from the early instant noodles to the later development of quick-frozen steamed bread and other convenient products, and now to the development and innovation of various products such as quick-frozen prepared food and snack food. The industry has experienced the evolution from scratch and witnessed the continuous expansion of the market scale. Quick-frozen food enterprises constantly improve the industrial chain layout and improve the product quality level, thus occupying a place in the market.