The hotel industry is the forefront of China's reform and opening up. In the 1981s, at the beginning of the reform and opening up, the hotel industry welcomed the leaders such as Guangzhou White Swan, China World Hotel and Beijing Great Wall Hotel. Under the reform and opening up policy, the economy has been booming and business activities have been frequent, which has made the hotel industry prosperous for so many years. In fact, the rapid development of more than 31 years has covered up many problems and contradictions in the industry, and the hotel industry is in chaos.

1. The rapid expansion of the industry has created a group of so-called hotel general managers in their twenties and thirties, who lack the precipitation of years, which is a serious shortage of hotel professionals. There is no system to control the daily management and service quality of hotels. Most of them have only a little knowledge, but they don't know why. It is difficult to form a joint force for different positions and different management methods.

2. Urbanization has made the rapid development of the real estate industry. Coupled with the government's face-saving project, there are a number of horrible five-star and super-five-star hotels in first-tier cities, and even four-and five-star hotels in second-and third-tier cities are flooding and vicious competition is fierce. However, there is not so much demand in the market. These so-called five-star services can't be found except luxury and expensive equipment.

3. The lack of industry policy regulation has led to the disorderly development of the hotel industry and the proliferation of foreign brand hotel management companies. Many unfair overlord treaties have appeared. For example, most foreign management companies are linked to the turnover. No matter whether the hotel is alive or dead, as long as there is turnover, I will take 5-7% of it. What is even more ridiculous is that the future major strategy of a foreign brand has been adjusted to "light assets and emphasize management". To put it bluntly, there is no business. The so-called salary of the appointed staff is also paid by the hotel owner. The members sent from the hotel have to collect the introduction fee, and the members formed from the hotel go to other places to create profits for the management company. Other promotion and publicity hotels also have to pay for it. The hotel's profit and loss account for 5-7% of the turnover agreed in the contract.

At the end of p>2112, the promulgation of the "Eight Articles of the State" (including: traveling without pomp, not arranging people to see them off, not laying welcome carpets, and strictly controlling the accompanying people, etc.) and the implementation of the new Tourism Law have highlighted the problems, intensified the above contradictions, and accelerated the death of some hotels, and the scenery of more than 31 years has disappeared. The whole country is blowing a low-key and clean wind. High-end restaurants, high-end clubs and star-rated hotels all over the country are therefore "sad."

sad face 1— Beijing, the capital

At the end of last year, the National Tourism Administration issued the Statistical Bulletin of National Star Hotels in the Third Quarter of 2113, which showed that the operating income of 591 star hotels in Beijing in the third quarter was 7.133 billion yuan, and the average house price decreased by 2.12% year-on-year. The average occupancy rate decreased by 2.64% year-on-year; The income of each rentable room decreased by 4.71% year-on-year; The average operating income per room decreased by 9.91% year-on-year, which was 5.97% higher than that of the whole country. The influence of the "National Eight Articles", which the central authorities and other relevant departments require to strictly investigate public funds for eating and drinking, on the high-star hotel industry will continue.

Sorrow 2— Hangzhou, Zhejiang Province

In October last year, some surveys in the same industry were specially conducted. Many star-rated hotels in Hangzhou, such as Zhejiang Hotel, Junlan Hotel, Hangzhou Tianyuan Hotel, all reduced their orders for conference banquets, and many of them reduced their orders by more than 21%. What's more, orders for conferences and banquets in individual star-rated hotels plummeted by 51%. The relevant person in charge of the World Trade Junlan Hotel, a five-star hotel in Hangzhou, said that due to the influence of the "eight regulations", the conference and banquet operation of the World Trade Junlan Hotel in 2113 decreased to a certain extent compared with the same period in 2112. Especially in February, the banquet income dropped significantly. Previously, the reception of government meetings and banquets accounted for about 11% of the total reception of hotels. Now, in 2114, such banquets accounted for less than 3% of the banquet income. The decrease in the number of government meetings is the direct cause of the decrease in the number of hotel conference banquets.

sad face 3-high-end catering collapse tide

Quanjude's transformation is still on the road: according to Quanjude's annual report in 2113, during the reporting period, the company achieved operating income of 1.9 billion yuan, down 2.13% year-on-year; The income of catering enterprises decreased by 5.64% year-on-year, and that of food industry increased by 9.57%. The net profit was RMB 1 billion, a year-on-year decrease of 27.62%. The number of guests received was 7,315,511, down by 3.44% year-on-year, the per capita consumption decreased by 2.22% year-on-year, and the attendance rate decreased by 4.14% year-on-year.

from the above data, it is not difficult to see that the related financial indicators of Quanjude kept a consistent rhythm in 2113, that is, the decline. The year-on-year decline in attendance is a fatal blow to catering enterprises. Regarding the performance of Quanjude, Wang Zhiqiang also admitted to the shareholders that there is a problem of large consumption reduction in catering business, and there is also a problem of large group purchases in food business. The company is actively transforming, including introducing strategic investors and brand managers.

The embryonic form of the transformation of Hunan and Hubei shows: According to the 2113 annual report of Hunan and Hubei, during the reporting period, the company realized an operating income of 812 million yuan, a net profit loss of 564 million yuan and a basic income per share of -1.71 yuan. Regarding the performance, Hunan and Hubei said that the main reason for the loss was the change in the business environment and the sharp drop in guest consumption. According to the company's annual report, in order to cope with environmental changes, Hunan and Hubei decided to close unprofitable stores by breaking their arms and saving themselves. In addition to closing 13 loss-making stores, Hunan and Hubei are also transforming into a popular market in the main catering industry.

South Beauty is more direct: sold!

There are almost no low-end restaurants in the hotel, which were originally unable to compete with social catering, and the prospect is even more worrying now.

sad face 4-high-end hotels are also closing down

The five-star Hilton Hotel, a landmark building in Chongqing, is closing down; Furama hotel in Shenyang also closed down last year; Guangzhou's Cultural Holiday Hotel has been transformed into a writing room, Mediterranean Hotel and Yunshan Hotel. The Jinqiao Hotel and furama hotel in Guangzhou have also been transformed into apartments, which is no longer a matter of one family or two. The high-end hotels that have never been seen before have been shut down for performing arts, and the original high-end brand image has also been constantly stepping down from the altar.

we can't help asking, is there a way out for the hotel industry? If you are poor, you will change your mind. Where is the change?

1. From a policy perspective,

The new scene of the hotel industry is worth looking forward to after 2117.

The Central Committee issued the Work Plan for Establishing and Perfecting the System of Punishing and Preventing Corruption for 2113-2117. The plan points out that in the next five years, the government will further intensify its efforts to punish corruption. At the end of every year, the loss of the annual meeting market shows that the anti-corruption wind will continue to blow in the next five years. The promulgation of the Five-Year Plan means that star-rated hotels will face a more severe market test. Now it is 2114, and there will be three years of suffering in the future. The first three years are the most painful, which means that we are still sad in 2114 and 2115, and the last two years will be better.

It is an inevitable trend for the regional hotel industry to close down

So is the economy. The most difficult financial crisis has passed, enterprises have basically recovered, and it is also inevitable that business activities will resume. People's wages and various guarantees are also more systematic, and their expenses will be more relaxed. Industries and associations, organize elites in some industries, and constantly seek more coping strategies through some forums to make this winter not too cold. Through some media, some local government departments are also called upon to make some regulations responsibly, so as not to allow a region to invest excessively in hotels, so as to maintain the balance of the entire hotel format. It is not easy to support a hotel, but it is very simple to destroy it. Any excessive development that breaks the balance is tantamount to killing the goose to get the egg. There is only one outcome: the chicken can't live, and the egg can't hatch because there is no time to precipitate.