One, content duplication is high

Many webmasters use collection tools or reproduce other people's articles to update the content, so the content duplication is very high, a serious impact on the user experience, but also violates the rights and interests of the original author, and secondly, Baidu's principle of inclusion of the site is the original main, so adhere to the original update, it is more likely to attract spiders to grab the site.

Two, poor content relevance

Every page should have a core, if anything in the website, not only the user can not understand the theme of your website, the spider can not extract the core of your website, the natural will not include your website, not to mention the ranking. Only the relevance of the content will pass higher weight.

Three, the content is not logical

Many webmasters are using the pseudo-original tool to update the article, most of this content is a few similar articles, splicing or reorganization. Not only is there a lot of duplicate content, but the article logic is also a big problem, increasing the user reading difficulty, the spider is also very difficult to match the site keywords.

Four, the content of the article is not healthy, not legal

If your site is to do gray industry, the inclusion of slow is normal. If your site is a regular industry, there may be sensitive words, you need to check the site content, remove these contents, you can view the source code, or use webmaster tools to view the outgoing links.

Fifth, the site layout confusion, the core does not stand out

Website construction before the site must be clear planning, especially the layout of the keywords, be sure to highlight the core of each page, to focus and segmentation, in order to focus on the weight, focus on their own strengths. Do not be too greedy, if you want to do everything, it is destined to do nothing good.

Six, the space is not stable, and even inaccessible

Poor space stability will seriously affect the user experience and the spider's grasp, if the user can not access your site, then he may never come again. Spiders are also the same, if you can not access your site for a long time, it may think your site is a garbage site, pull into the blacklist no longer visit.

Seven, the site degraded

There are many reasons for the impact of site degradation, including robots, code errors, the site was hacked, lost links and so on. Relevant website is not downgrade reason check and restore the weight of the method in the "from the source to analyze the reasons for downgrade, from the root to restore the weight of the site" has a detailed explanation.

Eight, low quality external links

There are a lot of small partners who say that they do a lot of external links, but not many high-quality external links. Because through the tool of mass mailing of external links as well as purposeless to send low-quality external links are easily identified by the spider as garbage external links. The spider is also very serious about the punishment of junk links. The construction of links should not be ignored.

Nine, the site into the sandbox period

Sandbox period is mainly for new sites, is a search engine qualification evaluation of new sites and audit stage. During the search engine will be your inclusion are hidden, one day you will find the inclusion of the amount and ranking suddenly soared, it shows that you successfully through the sandbox period. If you can skillfully get through the sandbox period, your website in the next development must be like a fish out of water.

How to improve the inclusion?

1, adhere to the original content update

2, improve the internal chain system

3, regularly update the site map

4, regularly submit the site or site map

5, regularly check the site logs, check the anomalous crawl

6, construction of high-quality external links, friendly links

7, persistence, patience, Efforts.

Content is the entire site in the foundation, as long as the foundation in the site will be able to stand, go far. Baidu search engine than other search engines pay more attention to content, high-quality content means high trust and high weight - high ranking.

The mentality of treating content

First you need to recognize the importance of content.

Secondly you need to get your motivation for writing right; rankings shouldn't be the cause, they should be the result. The correct logic should be that you write articles in order to fulfill user needs and solve their problems, thus winning the appreciation of the search engines in order to get ranked.

Title setting

The first thing to do is to do a good job of keywords, which is the most important among the basic optimization. Keywords are the core theme of the page, but also the soul of the page, you must do a good job of reasonable positioning. Keyword long-tail words can be obtained from the search engine drop-down box and related searches, you can also browse in the relevant bar or forum for inspiration, you can also use some keyword mining tools to get more long-tail words. If you have mastered this operation, you can also learn how the combination of marketing thinking and promotional techniques to attract attention to the title of the detonation of traffic.

Content settings

Theme from the user needs, around the title keywords to start, mining the user's needs, to make it clear what you think the user needs, how you can meet the user's needs. Optimization from the search engine, do a good job of picture ALT optimization, internal chain system optimization and label optimization is enough.

There are three principles of high-quality articles

Hierarchical principle:

Before writing the article according to the title, planning the overall framework of the article, sub-points overview of what you are talking about, it is recommended that the use of subheadings to subsections.

Difference principle:

Article try to be original, at least pseudo-original, can be combined with reproduction, but not flooding. Station to avoid too much duplicate content.

Principle of relevance:

Don't run off the subject of writing articles, avoid the text does not match the subject. You do not know what you are writing, how do I know what you are writing? In addition try not to write and your entire site theme of the content does not match.

Suggestions for blog type articles

1, experience

For example, many SEOs in the electrical appliances industry are very aware of the various types of electrical appliances, models and parameters, as well as performance quotations, and the text they use in editing the article is also more authoritative.

2, organize other people's articles and add value

You have to browse a lot of articles, organize an article you need to understand and browse 10, 20 of the same article. Then these articles good place to organize and modify, add some of their own understanding, then so an article is your own. Or you can add some other elements, such as pictures, tables, videos, etc., please refer to the details of what is the added value of the content

3, finishing Baidu Knowledge, SoSoQi, Forum Q&A

Baidu Knowledge, SoSoQi, Forum Q&A most of the content is user-created, organize and modify the content to get a high-quality articles. The premise is that SEO must have an understanding of the industry to avoid unnecessary mistakes.

4, organizing the content of the bar, QQ group

The bar and QQ group is a discussion area, the discussion area is characterized by information is more scattered, and before and after the mismatch. But the QQ group information is very timely, such as just happened in the industry's larger events, QQ group will soon be discussed. Collect this information and then through your own understanding of the organization of an article published on the site, is a high-quality original news articles.