Haagen-Dazs Ice Cream 192 1 was born in a family in the Bronx, new york. In 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products, so as to prolong the shelf life of products and reduce operating costs. As a result, the quality of ice cream is not as good as before. At that time, Ruben Martes made a great wish to produce pure natural, high-quality and delicious ice cream products, so that the whole world can enjoy the real delicious high-quality ice cream.
At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" on 196 1. It was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name the product.
Haagen-Dazs ice cream has many different flavors. Because of its high density, less air mixed in production and high butter fat, it is also called "super brand".
Haagen-Dazs' name is very European, but it doesn't actually come from Europe. It just consists of two compound words. It doesn't even have any branches in northern Europe. Its founder is a European immigrant from Poland. The brand of Haagen-Dazs is now owned by General Mills. In the United States and Canada, these products belong to the Nestle brand. Haagen-Dazs has become the top ice cream brand in China through its unique marketing strategy. The taste of moon cake ice cream is deeply rooted in people's hearts-even becomes a symbol of life. What petty bourgeoisie doesn't know his name? The high-end consumer class is of course its loyal customers; Low-end consumers are also attracted by it, and once they have spare money, they will be extravagant. Haagen-Dazs has been recognized and welcomed by high-end consumers in the mature ice cream market, and its "luxury" marketing method has become a classic case in the industry.
Today, it is a very popular brand not only in America, but also all over the world. Wherever "Haagen-Dazs" is mentioned, people will think of extremely delicious and attractive ice cream, even in China. It seems more like a symbol of quality life and taste.
Haagen-Dazs advocates a lifestyle of "enjoying perfection" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan is "If you love her, take her to Haagen-Dazs." Can be said to be a household name.
Haagen-Dazs is made of pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The choice of skim milk combines delicacy with health. The New York Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream".
Brand 1996 has developed rapidly since it entered the Chinese mainland market, and now it has spread all over more than ten cities in China.