Established: 1854
Founder: louis vuitton
Chairman: Yves Carcelle
CEO: Yves Carcelle
Headquarters: Paris, France
Industry: retail
Product: luxury goods
Number of employees: 13,700 (2007)
Parent company: LVMH
Uniform Resource Locator(URL)
Louis Vuitton (French: Louis Vuitton,) (182 1 August 4,1February 27, 892) is one of the most outstanding leather designers in French history. He opened the first suitcase shop named after himself in Paris on 1854. A century later, louis vuitton became one of the best brands in the field of luggage and leather goods, and became a symbol of high society. Nowadays, the brand of louis vuitton is not limited to designing and selling high-grade leather goods and bags, but has become involved in fashion, accessories, leather shoes, bags, jewelry, watches, Media, famous wine and other fields.
history
Early (1854- 1892)
As a brand, louis vuitton achieved great success after the death of its founder. Although louis vuitton was alive, the development of this brand was legendary. When louis vuitton was alive, he once designed and launched a suitcase called Gris Trianon. This suitcase is light in weight and decorated with gray canvas. After the launch of this suitcase, it was quickly favored by Charles Louis Napolé on Bonaparte's wife, Queen Eugenie. 1854, louis vuitton married Emily Clemang Baglivo, both 33 years old. Three years later, George Vuitton, the son of Louis and Emily, was born.
1860, in order to meet the growing market demand, Louis moved his factory from Paris to Asnier. 1867, louis vuitton won a bronze medal at the World Expo, which made the already popular "louis vuitton" brand even more famous, and its influence began to surpass that of France and become an internationally famous brand. 1869, Egyptian pasha (governor) Ismail ordered a set of suitcases from louis vuitton; 1877, Russian Crown Prince Nicholas also ordered a set; Spanish King Alphonse XII also specially ordered louis vuitton's suitcase.
187 1 year, louis vuitton moved toNo. 1 Grieb Street again. It is very clever for louis vuitton to decorate the surface of suitcase with canvas, because it can effectively protect the contents in the suitcase from being stolen. However, this design style is also very easy to be imitated and plagiarized. 1872, louis vuitton began to improve this style on a large scale, including creating a unique canvas. This new canvas is brown and red, so it is called "striped canvas". This design was once again a great success, but it was soon plagiarized again, and fakes became popular.
Leather goods in louis vuitton are still selling well. At the same time, louis vuitton's family has undergone many changes. 1880, his son George married Josephine Patel. On their wedding day, old Louis officially handed over the head office on Gribble Street to George. Three years later, George's son Justin louis vuitton was born.
1885, louis vuitton opened its first overseas branch in London. 1888, George Vuitton introduced the new design of Vuitton suitcase. He designed the surface of the box to be checkerboard style, and the color was brown and maroon. In addition, the sign of "louis vuitton Brand Verification" is printed on the suitcase. Even so, this new design has been copied a lot. In 1889, this product won the gold medal for louis vuitton company.
1892, louis vuitton began to launch handbag products, and issued the first product catalogue including suitcases, handbags and bedding. On February 27th of the same year, old Louis died at home, and his son George became the heir of louis vuitton Company.
Golden age (1893- 1936)
After Louis died, George built louis vuitton into a world-famous brand. 1893, George showed louis vuitton's products at the World Expo in Chicago, USA, and the brand officially landed in the United States. Since then, George has been committed to improving the brand's international reputation. 1894, he published a new book, Journey.
1896, louis vuitton officially launched a canvas design with brand identification function, which is called "letter combination canvas", because this canvas uses a lot of symbolic symbols and louis vuitton's logo "LV" in style. Later, George went to the United States again, traveling to big cities such as new york, Philadelphia and Chicago to promote the louis vuitton brand.
At the turn of the century 1900, George was authorized to organize and design the "travel goods and leather goods" section of the Paris World Expo. 190 1 year, louis vuitton officially launched the "Steamboat Handbag", which is a very small handbag that can be placed in a suitcase in louis vuitton.
1904, George served as the chairman of the St. Louis World Expo. In the same year, louis vuitton Company launched a series of new luggage designs, adding storage units inside the luggage for placing perfume, clothing and other items.
1906, George's son Justin Louis married Renee Wilsey. In the same year, louis vuitton launched a car trunk.
19 14, the louis vuitton building located on the Champs Elysé es was completed. At that time, it was the largest leather goods sales center in the world. Before the outbreak of World War I, louis vuitton opened branches in new york, Mumbai, Washington, London, Alexandria and Buenos Aires.
1924, a new suitcase named Keepall was officially launched. This bag leads the fashion of light waterproof travel luggage. It is suitable for short trips because it can only store a small amount of necessary items.
1929, that is, the 75th anniversary of the brand's birth, louis vuitton launched a cosmetic bag, which was published under the name of "Dedicated to the opera singer Martha Chenal". This design is mainly used to store women's cosmetics, including perfume, mirrors, powder boxes and other items.
193 1 year, louis vuitton began to introduce exotic designs, including crocodile leather handbags and elephant leather handbags. These designs shine brilliantly in the colonial exhibition.
1932, louis vuitton introduced "Nóe bag". The main consumer of this bag is the brewer of champagne, which is used to load and preserve champagne.
1933, louis vuitton sports luggage came out.
1936, George Vuitton died, marking the end of the golden age of louis vuitton's rapid development. George Vuitton has designed and launched more than 700 new products, most of which have been successful. After George died, his son Justin louis vuitton inherited the family business.
Louis vuitton is located in the newly renovated store of Landmark Plaza in Central, Hong Kong.
Contemporary art exhibition at the Hong Kong Museum of Art
After World War II
1946, in order to resist the economic depression after World War II, louis vuitton began to go beyond the luggage design and invest in other fields.
195 1 year, louis vuitton provided all the travel articles for French President auriol's trip to the United States.
1959, the technical reform of canvas industry provided more abundant raw materials for luggage production, and louis vuitton once again launched a series of "letter combination" style canvas luggage.
From 1959 to 1965, there are 25 new products every year, totaling 175.
1968, louis vuitton set up a sales center in Tokyo.
1969, Justin louis vuitton died.
1977, louis vuitton opened a branch in Saudi Arabia.
1978, louis vuitton opened branches in Tokyo and Osaka.
1983, louis vuitton cooperated with the America's Cup rowing competition and founded the louis vuitton Cup rowing competition. In the louis vuitton Cup rowing competition, the winner of the knockout round will compete with the winner of the America's Cup the year before. In the same year, louis vuitton opened the first branch in Taiwan Province in Taipei.
1984, louis vuitton opened a branch in Seoul.
1985, "Epi leather goods" series products came out.
1987, louis vuitton Company and the famous Hennessy Company merged to form Moet Hennessy Louis Vuitton Group (Mo? T hennessy-Louis Vuitton (LVMH Group) has officially become a luxury fashion brand that transcends famous bags and famous wines.
1988, the annual car championship named louis vuitton was held in Paris.
1992, louis vuitton opened its first branch in Beijing.
1993, LVMH launched the "Taiga" series of luggage, which is designed for black leather and mainly aimed at male consumers.
1996 is the centenary of the birth of the "letter combination" series of canvas bags, and LVMH began to vigorously promote its own designers with different styles.
1997, LVMH introduced a series of new pen designs.
1998, marc jacobs, a famous American designer, joined louis vuitton, and he presided over the design of the "letter combination varnish series" leather bag. In the same year, LVMH launched its own travel handbook for major cities around the world.
In 200 1 year, louis vuitton launched "graffiti series" luggage, and its famous "charm bracelet" also appeared in the same year.
In 2002, LVMH officially launched a series of watch designs.
In 2002, the Mandarin Oriental Hotel in Macau opened the first exclusive store in Macau.
In 2003, Murakami Takashi, a famous Japanese painter, and marc jacobs, the chief designer of louis vuitton, jointly launched a limited collection of "Cherry" and "Sakura" series, which are famous for their gorgeous colors.
In 2004, louis vuitton celebrated its150th anniversary in four major cities in the world: Paris, new york, Tokyo and Hongkong.
In 2005, after renovation, the flagship store in Paris reopened at 6: 00 pm on1October 9, and held a fashion show in Petit Palais on the same day. There was also an opening celebration party to which guests from all over the world were invited.
On September 5th, 2006, the second exclusive store in Macau was opened in Wynn Macau, Macau.
On August 28th, 2008, the third exclusive store in Macau was opened in Four Seasons Hotel (Macau).
In 2009 1 February1day, the eighth flagship store in the world was opened in Plaza One in Macau.
20 13 10.2 Bernard Arnault, chairman of LVMH group, confirmed that marc jacobs Marc Jacobs 10, the creative director who has worked with LV for 16 years, will leave his post to focus on developing his personal brand and prepare to go public.