Designing restaurant Logo is a very important job, because it should represent brand image, style, concept and food type. Here are some tips for designing a novel restaurant Logo:

1. Brand concept

Before Logo design, it is necessary to determine the characteristics pursued by the brand, such as health, deliciousness and quickness, and then combine with the most prominent target audience to determine a unique style. For vegetarian, snack or western-style restaurants, it is also necessary to adjust the cultural background.

Step 2 highlight the theme

Restaurant Logo should represent products and services, for example, use obvious colors, pictures or fonts to closely connect with products so as to facilitate customers' memory and attention. For example, you can use the red onion LOGO for Chaoshan cuisine, which is delicious and juicy, just right.

3. Creative design

In addition to making the Logo of the restaurant represent the brand information, we should also ensure that it has visual impact and is easy to identify. Try to use different patterns or artistic methods to create a unique and fashionable restaurant Logo (for example, with element colors, fonts close to nature and fluency, or Chinese characters or English letters in calligraphy style).

4. Color matching

Brand color is one of the most basic and important elements to construct the visual ecology of food brands. For example, red represents enthusiasm and excitement, blue is more rich in quality, light colors create a relaxed and pleasant environment, and warm colors are particularly effective in attracting customers, and then the selected colors are integrated into Logo to create a more visual impact effect.

5. Adaptability

Restaurant Logos are usually used in different media such as brochures, billboards, door lock cards and platform software, so it is necessary to ensure that the logo can be extended. For example, embedded product interfaces such as WeChat and Meituan Takeaway only give small icons, and the Logo should also be designed with high definition.

Step 6 don't stick to one pattern

When it is difficult for merchants to find a unique theme, they can start to try different kinds of structural combinations in the design (for example, using hieroglyphs to complement each other, adding decoration to letters or graphics can make the design more complicated). This requires designers to find ways to find new ideas from past design inspiration.

In short, to do a good job in Logo design, we must deeply understand the brand concept, and carefully select and combine with each other to create a special style that meets the brand personality and the needs of the catering market. Enhance recognition through your own creativity and excellent color, font matching and decorative elements.

Zhonghui Design Original logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it will help you.