Low-margin pricing, with a combination of packages to sell more, for example, A, B, C three kinds of food and drink each single point of need about 150 yuan, the guests of the two to choose one, you can reduce the 30-35 yuan, made into a combination of packages priced at 80 yuan, will allow customers to produce affordable psychology, and enhance the unit price of the customer, to obtain more profits.

Generally, the price of specialties should be set higher, so as to obtain relatively high profits, used to make up for the lack of other parts of the gross margin of the dishes, so as to ensure that the overall store to obtain higher profits, such as the store's overall average gross profit of about 40%, the specialties can be set at 50% of the gross profit.

Hot pot restaurant food pricing: loss pricing, to attract popularity with special dishes

Special dishes, is to let the dishes in the customer's mind, value for money and inexpensive, in order to stimulate customer consumption. In this regard, Chongqing hot pot franchise chain can be launched in a fixed period of time a number of special dishes, but also in the weekly launch of fixed special dishes, or one day a week special dishes, or according to changes in the catering market flexibility to launch a special dish, low price to attract more customers, pull up the popularity of joining the hot pot store.

The reason for this, the timely launch of special dishes, concessions to customers, special dishes can be driven by other only is the sales, which can cater to the public seeking affordable psychology, but also to improve turnover, is suitable for the market one of the smart promotional tools.