NUTS is the abbreviation of Nordic UniqueTemptingStyle, which means the unique charm of Northern Europe. The brand interprets minimalism with conciseness, advocates the design concept that small is more and nothing is something, and interprets the gentle power of women. With cost-effective products, clothing can not only bring warm care, but also make the wearer feel the confidence and strength given by women's combat clothes and armor.

NUTS brand concept comes from Nordic design style, and strives to embody the minimalism of life in fashionable women's wear. Ms. Guo, the shopping guide, said that NUTS is the abbreviation of Nordic UniqueTemptingStyle, which means the unique and charming style of Northern Europe. The brand interprets minimalism with conciseness, advocates the design concept that small is more and nothing is something, and interprets the gentle power of women. With cost-effective products, clothing can not only bring warm care, but also make the wearer feel the confidence and strength endowed by women's combat clothes and armor, and advocate a comfortable, natural, simple, generous, free and independent lifestyle.