Sending chocolates on Valentine’s Day comes from Japan. Valentine's Day in Japan has a slightly different flavor from that in Europe and the United States. In Japan, Valentine's Day is inseparable from chocolate. Moreover, Valentine's Day seems to be more than just a festival between lovers.

Valentine’s Day was introduced to Japan in 1936. At that time, it was very popular across Europe to choose Valentine's Day as a day to confess your love to your lover. A chocolate manufacturer called Morozov in Kobe introduced this habit to Japan for the first time, and recommended chocolate as a gift for expressing love. However, it is said that only 3 pieces of Valentine's Day chocolates were sold on the first Valentine's Day. Later, in 1958, the sales director of another chocolate manufacturer, Marie Chocolate, took advantage of this topic and held a promotional event at the Isetan Department Store in Shinjuku, Tokyo, "Women give chocolates to men on Valentine's Day." Women were encouraged to express their feelings to the men they had a crush on on this day. At that time, the custom of men being superior to women was still very strong. The publicity used a very clever method, that is, this day was not only a day to express love, but also a day for people to have sex. A day when women come to confess their love. So Japan’s Valentine’s Day was created by women themselves to create an opportunity for themselves to express their love.

However, as mentioned above, women were still a little embarrassed to express love at first, so they did not become popular. However, the sweet and bitter chocolate formed a new style in Japan. culture. Although it is a custom that originated from the West, it is also painted with a strong Japanese color.

On February 14th, women must give gifts to men, and most of the gifts are chocolates. Since women are embarrassed to express their feelings directly, instead of giving chocolates to one person, they buy several chocolates at the same time and give them to different men, one of whom is their special someone. After evolution, it became the so-called giri chocolate, which is to treat chocolate as a favor and give it to your boss, colleagues and various people who have helped you. Eventually, in many companies, it became a common practice for everyone to share the work. Female colleagues must give chocolates to male colleagues. Otherwise, we will become separated from the masses. Many OLs have headaches, heartache, and money spent on this Valentine's Day... However, will male colleagues feel more relaxed? The answer is no, because in order to repay February 14th, the Japanese created another March 14th - White Day. On this day, men have to double the chocolate they eat into candies. Biscuits, black tea, handkerchiefs, etc. were returned. On Valentine's Day on February 14th, the real joy is the chocolate manufacturers.