One, the logos are different

Starbucks Select coffee shops and product lines use a star-shaped logo with a letter "R" to differentiate them from the green mermaid logo of Starbucks' mass-market brand.

Second, a more extensive menu

The stores will offer a variety of small quantities of rare, high-end, select coffee beans, and provide guests with a variety of brewing methods, thereby attracting those who are discerning, professional, and demanding in terms of coffee flavor and quality.

In addition to coffee, the new branded stores will also offer alcoholic beverages and light snacks at different times of the day.

Third, the experience is different

It is reported that Starbucks will expand 1,000 "Select Coffee Reserve" branded stores and 20-30 large "Select Coffee Roasters and Tasting Pavilions" in its core markets around the world. "

They are the first of their kind in the world.

These stores will look and operate very differently from previous Starbucks stores, providing an immersive experience for customers.

Expanded Information:

p>In the average Starbucks store we usually see, the store only sells espresso brewed at nine atmospheres, and lattes and cappuccinos derived from it, and its grind and extraction are regulated to ensure a consistent consistency of strength and flavor in each cup.

But in the perfect store, will be used in the Black Eagle semi-automatic coffee machine, its process and production process than the ordinary stores of the automatic coffee machine is a little more complex, the need for baristas to tamp the coffee powder pressure and then make a concentrated, each barista's hand strength is not the same, will affect the concentration of the coffee extracted and the flavor.

So every cup of coffee is unique.

A hand-brewed coffee station is essential at Select Shop. So in addition to the high temperature and pressure brewing method, the Perfection Shop can also brew coffee in a hand brewing pot as per the customer's request.

Starbucks Select coffee must be hand-brewed by Select "Black Apron" coffee masters who are passionate about coffee and have undergone professional testing, and here you can learn from the coffee masters how to make Select coffee.

Reference: