Founded in 197 1, Starbucks Coffee Company is a professional coffee roaster and retailer with more than 32,000 stores in 82 markets around the world. Since the opening of Chinese mainland's first Starbucks in China International Trade Center from 65438 to 0999, Starbucks has been committed to developing into a fashion company in China.
? Starbucks' popularity in China Starbucks stores not only sell coffee drinks, but also sell some dolls, coffee cups and thermos cups. But these things were robbed as soon as they were sold. Starbucks in China is very popular, and most Starbucks stores are full.
Among them, Starbucks sells drinks, food and commodities with China characteristics that China consumers love. Including Starbucks moon cakes, Xingbing zongzi, black sesame matcha Frappuccino, Chinese Starbucks tea, Fuman chestnut macchiato, Ruyi peach latte and spicy pepper mocha, all of which are very popular in China.
Moreover, Starbucks has a lot of activities, and it also incorporates China elements, as well as wired online and offline services, which makes people know more about Starbucks. Its promotion work is excellent and has won the love of many fans.
? As far as I know, Starbucks said at the global investor conference that it plans to expand its global stores from the current 33,000 to 55,000 by 2030, and is now preparing to open 600 new stores in China.
The growth rate of Starbucks stores in China market still ranks first in its overseas market. Starbucks plans to open 600 new stores in China in 20021year (as of September 30, 20021year), and enter 230 cities in China before the end of fiscal year 2022, with a total of 6,000 stores.