A reporter who visited the site found that the actual capacity of many net red milk tea is very different from the description, I as a consumer, I feel angry and helpless.

First of all, net red milk tea "red" is mostly out of marketing . At this stage, the market milk tea, juice, coffee shops have been endless, the gap in the market has been very small, whether it is flavor, packaging or variety, there has been very little innovation point. And what makes these milk tea brands stand out? Mostly because of marketing. Through the milk tea brand marketing, hire a lot of people as a trust to queue up and create heat; or through co-branding with other brands to enhance their own visibility; or specialize in a certain target market, to give them some of the peripheral marketing in line with the taste.

Secondly, Netro Milk Tea stores now produce products at a price that is not low, with each cup costing 20-50 yuan, which is basically equal to the cost of a meal. So when consumers use this price to buy these drinks, they definitely expect it to taste good and have cute packaging that is also up to standard. If there is an exaggeration of its actual capacity more than anything else, consumers will consider the value for money to be very low.

Once again, the fact that the actual capacity of Net Red Milk Tea does not match the description is actually considered a kind of deception of consumers. Consumers nowadays are very savvy, and if they think that the image of the brand is bad, such as the previous cartwheeling incident of Yifang Fruit Tea, consumers will automatically stop going to choose this store as well. So if the net red milk tea store has the behavior of deceiving consumers, it will greatly reduce its brand image.

Lastly, the "red" of net red milk tea is actually by word of mouth, sharing their own consumption experience on different social media platforms, which makes these brands known to more consumers. You can spread the word that you're "red" and you can spread the word that you're "black", but in this case, many milk tea stores will probably start doing PR to keep it down and prevent it from further fermenting.

In summary, for the current net red milk tea store, in fact, their "red" are artificial, if they do not cherish the wings of the false, consumers will also vote with their feet.