There is a fruit shop about one or two hundred meters away on a slightly busy street. Eating fruit is much more expensive than eating at home. Now people's ideology has changed. Eating fruit is good for health! When there is a great demand for fruit, naturally many people want to open fruit shops. After playing for more than four months after marriage, I really didn't know what to do. I thought about it and decided to open a fruit shop.
When we decided to open a fruit shop, we began to look for a facade! I searched the internet and swept the street. After about 2 weeks, I decided on a facade. What we are interested in is that there is no transfer fee for this facade, and there is no need for major decoration, so these two items can save about 6.5438+0.5 million in cash, while if we just rent a house, we only need about 30 thousand at first. Then we started to decorate the shop simply.
It's been driving for almost a month now, and the position is wrong! The most important thing for a facade is site selection! What we do is the bottom business of the community, and many bottom businesses of the community make money. Why can't we? It's not just our family that can't do it. The whole bottom business in this community doesn't make money. Why? Consumer groups! The community we chose is an old one. There are many people, but most of them are old people. They like cheap! Go somewhere cheap.
There is a fruit and vegetable wholesale market around 20 minutes' walk. They are all willing to leave in hot weather, and we are really helpless. No matter how good things are, they look bad because of the low traffic or the low price. So if you want to do business in the community, you must choose a new community! Young people's consumption concept is really different.
Of course, it is best to choose more and consider more. A facade should be inspected for at least 15-30 days, because once the location is fixed, it does not mean that it can be moved away, otherwise it will drop pants. Choose different time periods to look around and see how many people there are. Take a random photo with your mobile phone and see how many people are in each photo when you go back. There is no popularity, let alone consumption.
Take our own store as an example. I have been there three times. There are many people in the morning and few people in the square at noon. At night, I am still an aunt who dances square dance. It's ok to see popularity. I thought that people who danced in the square dance came to my store to spend more than ten dollars, and my facade fee came back. Good idea. In fact, most of the people I see are illusions, repetitive people, and useless.
Money must be saved! Because you spent real money, but when you can come back is a question mark. Self-confidence does not mean making money. I started buying equipment and shelves. I went to several second-hand furniture markets and wanted to find some cheaper fruit shelves and checkout counters. I'm not satisfied after reading it three times. Later, I bought it directly from Taobao, which was cheaper than the second-hand market and salted fish.
The air curtain cabinet was also bought online, 2m 6600+ freight 7 10=73 10. You must have an air curtain cabinet to store high-grade fruits. Facts have proved that when the turnover of our store is good, this air curtain cabinet is a contribution, and only high-end fruits can make money.