Bread Door Incident refers to the incident in which the Fat Adult Bakery in Taiwan Province Province, China added artificial flavors to food. According to media reports in Taiwan Province, Edison Chen's husband, Xu Yajun, invested in "Fat Touch Baking", which was advertised as containing no chemical additives. However, a netizen in Hong Kong wrote an article criticizing his bread for adding artificial spices and misleading consumers, and pointed out that the industry later found someone to intimidate his Facebook. The manufacturer issued a statement and changed its name to "no industrial artificial flavor added".