Since Shanxi had the Shanxi Merchants' Society Fire Festival, Pingyao has become the favorite way for many tourists from other provinces to celebrate the New Year. When Ms. Zhao from Beijing walked into Pingyao ancient city in the Spring Festival of the Year of the Monkey, she first looked for Pingyao beef with a history of more than 200 years.
A Zhao Nvshi person said: She traveled here a few years ago and bought some beef to take back. She came to have a look and found that there were too many beef sold here.
On the streets of Ming and Qing dynasties, beef with three steps, one store and five steps has become a landscape of the ancient city. According to historical records, the beef processing industry in Pingyao originated in the Ming Dynasty. During the Daoguang period of the Qing Dynasty, Lei of Pingyao opened a special number "Xinsheng Lei" in the inner street of the city, which improved the techniques of slaughtering, pickling and cooking. The processed beef is ruddy and does not bite itself. At this time, it disappeared.
Kong Qingtang, former secretary-general of Pingyao CPPCC: When the shopkeeper of the ticket number takes office in major cities across the country, he always gives gifts to local officials. Among them, Pingyao beef is a gift, and local officials in major cities find it delicious to eat Pingyao beef. In this way, Pingyao beef is famous in major cities in China with the prosperity of Pingyao draft banks.
1900, Eight-Nation Alliance invaded Beijing, Cixi fled to Pingyao, tasted the delicious beef in Pingyao, and ordered local officials to pay tribute every year, so the beef processing industry in Pingyao flourished. 1956, Pingyao beef appeared in the national famous food exhibition and was recognized as a national famous product. Pingyao beef began to enter the national market and thousands of households. At the same time, the development of Pingyao beef from manual workshop to mechanization, scale and brand has accelerated. By 1990, hundreds of processing enterprises had applied for Pingyao beef trademark. However, due to the lack of fresh-keeping equipment, most of them are produced in winter and not produced in summer, and the production and sales volume are still very low.
Pingyao beef has a long history and originated in the Han Dynasty. It was famous in the Ming Dynasty and enjoyed a high honor in the Qing Dynasty. Emperor Jiaqing personally awarded Pingyao beef as "the best in the world". At the end of the Qing Dynasty, with the unprecedented prosperity of Pingyao's commerce and finance, Pingyao beef merchants were brought to all parts of the country, which made Pingyao beef famous in China. The number of beef shops and workshops in Pingyao's urban and rural areas also increased year by year, and Pingyao beef entered the heyday of development.
Pingyao beef has a unique traditional production technology, from the operation procedures and methods of slaughtering raw cattle, cutting raw meat, pickling and boiling to the use of salt and water and even the processing of solar terms and seasons. Relying on the unique local factors such as soil, water quality, climate and culture, and adopting exquisite material selection methods and unique pickling and stewing techniques, the beef produced is ruddy in color, fresh and tender in meat, fat but not greasy, thin but not firewood, mellow and delicious, rich in nutrition, and has the effects of nourishing the stomach and strengthening the spleen. The contents of calcium, iron and zinc in Pingyao beef are higher than those in ordinary beef 127%, 59% and 32% respectively, and the vitamins are higher than those in ordinary beef.
Pingyao beef won many awards after the founding of the People's Republic of China: 1956 was rated as "National Famous Product" at the Beijing National Food Expo; Won the silver award of the "Seventh Five-Year Plan" National Spark Program; Won the excellent exhibit award of the first international exhibition and cooperation fair for new products and technologies of small and medium-sized enterprises; 1993 10, Pingyao beef enterprise was certified as "China Time-honored Brand" by the Ministry of Trade. Beef brand enterprises have obtained ISO900 1 quality management system certification.
The main brand of Pingyao beef is Guanyun brand Pingyao beef produced by Pingyao Beef Group. Yunqing brand beef produced by Yunqing Meat Products Co., Ltd. and Nianhongpai beef produced by Wei Yi Food Industry Co., Ltd. are also two famous brand products in Pingyao beef. Pingyao beef is increasingly sold to Taiyuan, Beijing, Tianjin, Xi, Zhengzhou, Shenyang and other large and medium-sized cities in China, and exported to more than 20 provinces, municipalities and autonomous regions, which is well received by consumers.