Cancel takeout, close e-commerce, restore the fireworks in the world, and restore market prosperity. Do you agree? My answer to this question is: I disagree. Because on the one hand, takeout and e-commerce have indeed provided a lot of convenience to people’s lives. On the other hand, the city is not prosperous enough. The fundamental reason for the lack of fireworks is not caused by takeout and e-commerce. Canceling takeout and e-commerce will not only fail to restore the city. The purpose of prosperity may also bring a lot of trouble to people's lives.
1. Convenience of takeout & e-commerce
In addition to relying on the support of the Internet, the takeout e-commerce industry can develop because it really brings a lot of convenience to people , needed by people.
Takeaway & e-commerce can save people’s time
People who have never cooked probably don’t know how energy-consuming it is to cook a meal. If you want to eat more, you can start from It takes at least 1-2 hours from grocery shopping and cooking to the time the food is served on the table. However, people's life pace is getting faster and faster now, and their time is filled with various work and life things every day. Slow-paced things like cooking do not meet the needs of society. The emergence of takeout e-commerce just caters to people's needs, saving cooking time and improving life efficiency.
The products on the platform are clearly marked with prices
In the past, clearly marked prices may not be considered an advantage, but with the recent emergence of the "Ice Cream Assassin" assassination practice, the clearly marked prices have been highlighted instead. became an advantage. Compared to getting ripped off for an ordinary ice cream in a mediocre supermarket freezer, it is obviously safer to buy things online, and even things online are cheaper than in physical stores. Even a button is clearly priced online, so you don’t have to worry about accidentally selecting something that is seriously inconsistent with the price.
There are more choices
If it is an offline physical store, then your choices may only be within 5-10 kilometers of your home, and you may not even be able to browse them all at once. , and there may not necessarily be what you want within this range. On the Internet, your range of choices will be greatly expanded, and the types of choices will be more abundant. You can order takeaways that you want to eat but are far away from home, and you can buy things from anywhere. These are incomparable to physical stores. .
2. Can e-commerce really restore urban prosperity if takeaways are cancelled?
No. This question completely misunderstands the fundamental reason why cities are not prosperous and have insufficient fireworks. The reason why people increasingly rely on food delivery and e-commerce platforms without going out is not entirely because food delivery and e-commerce platforms bring convenience to our lives. The fundamental reason is that there is no time.
Nowadays, people’s lives are under great pressure, and many people’s jobs are in “996” or even “007” status. Everyday life is either at work or on the way to work. This is especially true for people in big cities, who can spend 3-4 hours commuting every day. Heavy work and long commutes have almost drained people of their personal life time, and also eliminated people's desire to go out. Even if there is a holiday, people are more willing to lie at home and sleep until they wake up naturally, order takeout, and watch movies than going out. Watch your favorite drama. Moreover, the epidemic situation has been recurring in recent years, and the situation of physical stores has become worse and worse than before, so people have even less desire to go out.
If this situation does not change, canceling takeout e-commerce will not only fail to restore urban prosperity, but will also bring more pressure to people's lives and make people's lives busier. Therefore, if you want to get people to go out more, the fundamental thing is to give people more personal time. "It is better to clear things up than to block them." Instead of canceling takeout e-commerce and forcing people to go out, it is better to give people more personal time.
When people can actually have weekends off, no longer be forced to work overtime, and work no more than 40 hours a week, who doesn’t want to hang out with friends after work?