In fact, compared with other drinks, the Arctic Ocean has no price advantage. It is also an aerated fruit juice beverage, and the market price of Huiyuan "Fruit Juice" 500ml is less than that of 4 yuan; The market price of Coca-Cola and Fanta in 330ml cans is around 2 yuan. From this point of view, the price of "Arctic Ocean soda" is indeed set high. Some consumers even calculated an account, "The price of two tins of Arctic Ocean is enough to buy four tins of Coca-Cola, and if you catch up with the promotion, you can even buy six tins".

Consumers' Memories of "Arctic Ocean Soda"

After the reform and opening-up, the soda water in the Arctic Ocean quickly disappeared from the market, and many kinds of drinks took its place, followed by Coca-Cola, Sprite, Pepsi, Watsons mineral water, Wahaha, Wang Laoji, Master Kong iced black tea, green tea, etc., which dominated the hotel supermarkets. Drinks started a commercial war and also caused competition in the market. Since then, the discontinued Arctic Ocean soda has disappeared from people's sight.

Carrying the memories of a generation

Yellow liquid, lifting the bottle cap, bubbling with bubbles. From 1985 to 1988, the output value of Arctic Ocean Company exceeded 1 100 million yuan, and the profit reached13 million yuan. It can be said that before the reform and opening up, the Arctic Ocean cold food and the Arctic Ocean soda once dominated the Beijing market.

"Arctic Ocean soda" reappears in Beijing

Arctic Ocean soda, which has been away for more than ten years, has once again opened the market in Beijing this summer. This time, a big bargaining chip for the Arctic Ocean soda to return to the market is the "emotional card", which is consumers' nostalgia for the old "Arctic Ocean soda" in the 1980s. However, in the past, old brands should not rely on their old age to sell their old age. The price is so much higher than other similar drinks. Some consumers said that what is the difference between getting money and cheating by selling the feelings and memories of Beijingers? Many citizens still feel that their feelings have been hurt.