Thailand, a country that advocates freedom and tolerance, is well known to Chinese people for its beautiful natural scenery, rich multiculturalism and delicious special food. As the protagonist of Southeast Asian cuisine, Thai cuisine is synonymous with high-quality cuisine in Southeast Asia. As early as the 1990s, Thai food entered Guangzhou. A series of spices, such as pepper, fresh lime, lemon leaf, ginger, citronella and garlic, as well as fish sauce and curry used for seasoning, made Thai food conquer the taste buds of China food lovers with extremely rich taste levels and began to expand to major cities. For more than 20 years, Thai food has always been a "hot spot" of foreign cuisine, and people's awareness and love for Thai food are also constantly improving.

Taixianlai not only focuses on product taste research and brand building, but also actively studies the trend and development of Thai food market. We found that traditional Thai food is still marked by large business circle, high customer unit price and high consumer groups, which has also become Thai food.

A major obstacle to the development of the domestic market. To this end, Taixian actively promotes the Thai food 3.0 model. Under the background of the new consumption era, for the young consumers born after 1995, we take diversified business districts, exquisite shops and high cost performance as the positioning of stores, and at the same time meet various attributes such as social gatherings, take-away group meals, family dinners, and network celebrities punching cards. To create a trendy Thai restaurant covering second-and third-tier cities, diversified business districts and affordable consumption!

In the future, Taixianlai will truly become a new choice for popular catering consumption with its outstanding product taste, perfect supply chain system, highly creative brand design and cost-effective dining experience!

Since 20 12, films set in Thailand, such as Sorry Thailand and Detective Chinatown, have achieved great success. According to statistics, in 20 17, China has become the largest inbound tourist source country in Thailand. With the increasing awareness of Thai culture, the Thai food market has gradually changed from cultivation period to maturity period, from niche to mass, and entered a period of strong growth, and the trend of "fast food" of Thai food has gradually emerged.

In 20021year, the national catering industry was 4,089.5 billion yuan, up by 10.6% year-on-year, and the overall catering market scale basically recovered to the pre-epidemic level. According to the statistics of Win Business University, in 20021year, the proportion of the whole restaurant was 1. 12, showing a slight expansion. However, the overall opening and closing ratio of Thai restaurants is above 1. Even at the end of 20021,the number of Thai restaurants in 24 cities (area ≥ 50000m2) in China has exceeded 1300. Thai cuisine has become large-scale in the whole country, and various categories have sprung up!