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Brief Introduction of Inner Mongolia Small Tail Sheep Restaurant Chain Co., Ltd.
Small Tail Sheep Company takes the development and promotion of traditional ethnic food as its own responsibility, deeply digs into the catering culture of Inner Mongolia grassland, sorts out and develops the traditional formula of "Shentang" circulated among grassland herders, and combines the theory of "four qi and five flavors harmonizing yin and yang, ascending and descending, ascending and descending, returning to the meridian for health preservation" of Mongolian, Tibetan and Chinese medicine to scientifically formulate dozens of Chinese herbal medicines such as Astragalus, Glycyrrhiza, Cistanche deserticola and Allium mongolicum Regel seeds, and integrate rare seasonings in the prairie. Coupled with the tender meat, ready-to-eat grassland lamb, which can be rinsed for a long time, the small tail mutton hot pot has the unique effects of preventing temperature in spring, removing heat in summer, removing dampness in autumn and keeping out cold in winter. While tasting the delicious food from the prairie, people gently sip the "Shen Tang" of the little tail sheep, and suddenly feel fragrant and fragrant, which makes them feel like a "hot pot paradise".

After several years' development, Little Tail Sheep Company has four brands, namely Little Tail Sheep, Yuanzhi Yipin, Happy Ranch and Jigu Restaurant. Since 2004, the company has been ranked in the top three of the top 100 restaurants in China for three consecutive years. Small-tailed Sheep Company also owns three wholly-owned subsidiaries, namely Inner Mongolia Small-tailed Sheep Meat Industry Co., Ltd., Inner Mongolia Small-tailed Sheep Condiment Co., Ltd. and Inner Mongolia Small-tailed Sheep Meat Sheep Technology Co., Ltd., which provides a fully enclosed and one-stop quality guarantee for the logistics distribution of domestic and foreign outlets. Since 2005, Little Tail Sheep Company began to expand its business overseas, and opened direct stores and franchise stores in Japan, Australia, Britain, Vietnam, United Arab Emirates and other countries, and achieved initial success, laying a solid foundation for the company's international development.

Strict control of raw materials is the key link to ensure the quality stability of small-tailed sheep mutton. In order to distribute pure natural and pollution-free high-quality mutton to all stores of small-tailed sheep brands at home and abroad, Small-tailed Sheep Company has established a "small-tailed sheep mutton breeding base" in Guyang County, Tuyouqi and other surrounding counties in Baotou City since 2006, which has successfully promoted the business development model of "company+farmers+trademarks". By popularizing scientific and reasonable feeding and production methods, Farmers have been transformed from the traditional extensive farming method to large-scale and intensive production, thus effectively ensuring the quality of mutton sheep, providing a strong guarantee for the company's raw material supply, forming an industrial operation mode of one-stop farming, processing and sales, and realizing the policy of promoting agriculture and enriching the people with state support and leading enterprises. At present, the production and life of/kloc-0,000,000 herdsmen are closely related to the cause of "Little Tail Sheep". Small Tail Sheep sell 20,000 tons of mutton products from Inner Mongolia to domestic and foreign countries every year, and about 2 million sheep need to be slaughtered, which directly promotes more than 20,000 farmers and herdsmen around Baotou City to get rid of poverty and become rich. In 2009, Little Tail Sheep Company made a solid development step, with an annual turnover of 5.506 billion yuan, and continued to maintain the momentum of rapid development of the top ten restaurants in China. The "Little Tail Sheep Processing Logistics Base" built by Little Tail Sheep Company in Qingshan Equipment Industrial Park was also put into operation in 2007. The base covers an area of 55 mu, with a total construction area of 15000 square meters, including a slaughtering and processing plant with an annual slaughtering and processing capacity of1000 million lambs and a processing plant with an annual production capacity of 1500 tons of condiments. With a total investment of 70 million yuan, the project has become the largest slaughtering and processing base in North China and the only modern mutton sheep slaughtering and processing enterprise in Baotou that meets the export processing standards.