Haribo Germany: the most trusted candy

In the sixties, Haribo's "Golden Bear" gummy candy was officially born, replacing the "Dancing Bear", whose style and flavor had become a bit old-fashioned. At this time, the well-known advertising slogan "Haribo makes children happy" also added new content, from "Haribo makes children happy" to "Haribo, adults and children alike! Haribo macht Kinder froh, und Erwachsene ebenso" - after all, the children who loved Haribo gummies were already middle-aged by now, but still couldn't resist the temptation of Haribo. The jingle has also become a successful classic of media advertising, with an incredible 98% recognition rate in Germany for decades.