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This view is obviously one-sided, whether it is a professional sport or the popularity of the people and the difficulty of getting started, both American football and British football can not be compared with basketball.
The first thing to recognize is that the NFL in the United States is indeed more hot than the NBA, the annual Super Bowl is the best proof. In addition, the NFL economic benefits are also incomparable to the NBA. However, the NFL is only a national league in the United States, and does not epitomize the world of rugby. For example, in Asia and South American rugby, rugby doesn't rank, and although Japan has made some inroads into rugby, it's still, as they say, too small a sample. Because the sport originated in the UK, most of the Commonwealth countries are now better at it, and beyond that there aren't too many places where people love to play rugby, let alone professionally.
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When it comes to the world's second best sport, rugby can't be ranked anywhere near that title. Basketball basically has a fairly complete professional league system in every major country, and in the private sector there are basketball courts everywhere, so anyone can get on and play for a while, and it doesn't require the physicality and complexity of rugby's rules. Therefore, rugby is still far from the height of the world's second sport, to compete with basketball is also tennis, because tennis is more of a world sport.
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To sum up, rugby is a relatively niche sport, and professionalization has not gone well around the world. Basketball, on the other hand, is a highly professional and widespread category based on its own characteristics. In every way rugby is not as good as basketball at the moment, and also, the NBA is not representative of basketball worldwide, as is the NFL.