1, the operation is different. Golden Rainforest Beijing directly operated by the head office, the head office to take a longitudinal-like management approach, while the Golden Rainforest Beijing franchise franchisee can use the image of the franchise headquarters, brand, reputation, etc., in the business of the consumer market.

2, different advantages. Golden Rainforest Beijing directly operated stores are completely in the hands of the parent company, while the Golden Rainforest Beijing franchise business content in addition to maintaining certain professional characteristics, more department stores.