High profit. Liu Jiguang's hot pot chicken is a combination of hot pot and chicken. The cost of hot pot is very low, and the cost of chicken is not too high. Coupled with this novel combination, there is still room for price (selling price) to rise. Low cost and high selling price produce high profit, so Liu Jiguang's hotpot chicken has high profit. Run is an entrepreneur's management achievement, a comprehensive reflection of the enterprise's management effect and a concrete embodiment of its final achievement.