In order to ensure the smooth progress of activities, it is usually required to make an activity plan in advance, which is the detailed rules, steps and arrangements of specific actions for an activity. So have you learned about the activity plan? The following is the activity plan (selected 5 articles) on the theme of Chinese Valentine's Day in 20021year, for your reference, hoping to help friends in need.
The activity plan of Qixi theme 1 I. Activity theme
Love each other and love Tanabata the most.
Second, the activity time
Xx, xx, xx to xx, XX
Third, the planning theme
1, Chinese Valentine's Day should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the affection between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Iv. content of activities
1, caring for each other, loving Tanabata the most-"My Love and I" large-scale solicitation activity (August 10-August 17)
Remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? Xx "My Lover and I" large-scale collection activity kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected. After the event, the wedding time will be scheduled according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded the exquisite gift of 200 yuan with xx value;
The earliest wedding promises were five, and the owner of each promise rewarded xx with exquisite gifts from 200 yuan.
Photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be handwritten and signed by customers, made into exhibition stands and displayed at the event site of Zhongxing Square.
Person in charge:
2, caring for each other, love Tanabata-XX Pedestrian Street is 77% off the upper limit of the current price. (August 18-20, limited time discount, announced by live broadcast)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, caring for each other, favorite Tanabata-XX large-scale cultural performances, wonderful live activities.
August 17 —— 19, wedding show, Liuhe Square, xx;
August 17 —— 19, wedding show in xx Zhongxing Square;
August 12, August 19, xx Zhongxing Square, the Rhyme of the Yuandu-Century Taihua Culture Year Series;
Person in charge:
4, caring for each other, love Tanabata-Wan paper crane is sincere
There are 10,000 paper crane in xxxx Shopping Mall to welcome Chinese Valentine's Day. In the early stage, xx employees can fold them themselves, and the materials used will be reimbursed by the company. On the day of Qixi, paper crane's paper and pen can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper crane to express their prayers for love and a happy life, and finally hung it in the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees of the pedestrian street to fold the paper crane first.
Person in charge:
The first stage: the registration stage is from xx to xx.
Interested personnel can register at the xx general service desk;
The second stage: the blind date stage
On xx, xx, a large-scale villagers' meeting will be held in xx, and the mall staff will make a list of applicants.
Person in charge:
6. Love each other, love Tanabata-what to give my lover!
From xx to xx, after shopping in xx for over 100 yuan, send a special discount card to xx Huafu, a famous flower shop in xx. * * * Count 1000, and enjoy the special planning service of delivering flowers to your home free of charge.
Person in charge:
7. Love each other, love Tanabata the most-Husband and wife love contest (on the evening of August 1819: 00)
Husband and wife love contest, Tanabata party, held in Zhongxing Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, comparing tacit understanding, talent and craftsmanship.
The activity plan of Qixi theme 2 I. Activity theme:
Love for life, show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, just say it bravely.
Activity (3) Theme: Affection is priceless, and love me is rewarded.
Second, the activity time:
20XX x month x day to 20XX month x day
Third, the activity object:
1, activity (1) Target audience: men and customers aged between 23 and 45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: Activity (1) Husband (or boyfriend) of participants and members of cosmetics store;
3. Activity 3 is aimed at the target audience: Activity (2) Participants and all women participating in the selection;
IV. Activities:
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year. Our customers can also promote at the same time (lovers can enjoy preferential activities);
Beautiful heart card can enjoy nine special offers:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project for four times;
3. A set of "Love Unlimited" custom-made product gift boxes (specially packaged) worth 399 yuan was given to his wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a brand-name men's belt (or brand-name shirts and wallets);
6. Get a special cleanser for men;
7. Give men kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get a beautiful prize;
9. You can get a 10% discount if you book on the same day;
Note: or if you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount (discount)
Activity (2): "If you love me, just say it bravely".
During the period from July 30th to August 2nd, 20xx, all men and husbands (or boyfriends, note: you don't need to buy the "special package" for lovers' romantic gifts) who buy the "special package for lovers" can get a love oath card in our store, write down their touching words and stick them on the heart-shaped board at the door of our store, so that everyone can witness their feelings for their lovers and make their love last forever.
Activity (3): "Affection is priceless, love me and get a prize" best love story selection activity
During the activity, all female friends can get a prize for the best love story, and choose the best love story in their own mind to express various awards. All female friends who participate in the selection can get an experience coupon (or a voucher of ×××) from our store, and participate in the lucky draw to get beautiful prizes;
On August 2nd17: 00, the results of the selection were announced on the spot, and five awards were selected, including the most touching love story award, the most creative love story award, the best popular love story award, the simplest love story award and the most humorous love story award. The winners will all receive a free western restaurant couple package (or a free couple movie package). At the same time, a number of winners will be selected (awards and prizes will be decided by the cosmetics store);
V. Promotion of activities:
1, publicity focus time: five days before the event.
2, propaganda means:
A, send a single (theme: a letter to a man);
B, hanging banners (activity theme);
C. Poster posting or X-frame display (activity description);
D, clipping newspapers;
E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Vi. Remarks on activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;
2. Key points of propaganda: It is emphasized that the special package of "Romantic Hearts for Couples" is the most caring for the wife (girlfriend) and the actual action of love;
3. Make the sales target of the activity, and decompose it into corresponding task indicators for each clerk, and reward them according to the achievement rate after the activity.
4. The cosmetics store must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice posting "Male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when putting heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * with promotion, enhance the influence of the event;
6. This plan is for reference only, and the specific promotion contents and implementation details should be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
As one of the important national traditional festivals in China, Chinese Valentine's Day, the activity plan of Qixi theme, was listed in the first batch of national intangible cultural heritage list by the State Council. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in carrying forward the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, advocate the masses to establish correct views on love and marriage, and promote family harmony and social harmony, the County Civilization Office decided to carry out a series of activities with the theme of "love loyalty and family happiness" throughout the county during the "Chinese Valentine's Day" period. The relevant matters are hereby notified as follows:
I. Purpose of the activity
Based on cultivating socialist core values, while carrying forward the traditional culture of the Chinese nation, we should fully tap the excellent cultural connotation of "Chinese Valentine's Day", guide people to recognize, respect, inherit and carry forward the tradition, promote the healthy growth of modern marriage and family concepts, and create a civilized and healthy social environment and a positive humanistic atmosphere.
Second, the date of the event
20xx July 30th-August 10.
Third, the content of the activity
1, launch a typical publicity campaign of "Harmonious Couples and Happy Families". It is necessary to combine with the selection activities of "Good Couple, Good Mother-in-law, Good Children" and "Five Civilized Families", and further educate and guide the majority of couples to share housework as much as possible, * * * do things together (work, leisure, visiting relatives and friends, etc.), exchange feelings, enhance understanding, and pursue a happy love and family harmony.
2. Carry out "Love on Qixi" blind date activities. Hold the Youth Friendship Association of "Beautiful Jinxiang Youth Appointment", organize unmarried young men and women friends from government agencies, enterprises and institutions in our county to actively participate in it, carry forward the traditional culture of "Qixi Festival", advocate a civilized new style, and guide the vast number of young people to establish a correct concept of marriage and love, so as to meet the realistic needs of pursuing a happy and beautiful life.
3. Carry out the activity of "Love in Tanabata Reading Chinese Classics". It is necessary to widely carry out activities of reciting classic love poems and spread beautiful love stories, so that the broad masses can understand excellent national traditional love and traditional culture; It is necessary to carry out the "love legend" explanation activities with the theme of "love loyalty, family harmony, social harmony" and "grow old together and have a happy life", organize the broad masses of cadres and people to feel the cultural characteristics of Chinese love, and increase their respect and yearning for sincere love.
4. Organize various skill competitions. It is necessary to extensively carry out various skill competitions among women, advocate modern women's pursuit of technical and cultural knowledge, and highlight the virtues of modern women such as diligence, wisdom and virtue.
Fourth, the job requirements
1, carefully organized and arranged. All units should take the "Chinese Valentine's Day" activity as an important form to enrich the people's spiritual and cultural life, closely integrate it with the activities of creating civilized cities, civilized units, civilized villages and towns and civilized communities, closely integrate it with the ideological and moral construction of young people, fully mobilize the enthusiasm of the masses, attract extensive participation of the masses, and ensure the safe and orderly development of activities.
2. Pay attention to formal characteristics. It is necessary to take the "Chinese Valentine's Day" activity as an important part of strengthening the civilized quality education of the whole people, constantly expand the field of activities, enrich the connotation of activities, innovate the carrier of activities, carefully design activities that the masses are willing to participate in and facilitate participation, and enhance the universality and appeal of activities.
3. Strengthen publicity. It is necessary to vigorously publicize and report the new customs and new fashions that emerged during the period of "Chinese Valentine's Day" by using various propaganda means such as "two websites with one newspaper and one website", publicity column and blackboard newspaper, further promote and publicize the traditional virtues of the Chinese nation, and strive to create a strong atmosphere of respecting, loving and participating in traditional festivals in the whole society.
4. Sum up experience in time. On the basis of carefully organizing activities, we should make plans, arrangements, records and summaries, and collect and sort out pictures, videos and written materials of activities.
At present, there are nearly 5,000 young employees living in Yongkang apartment community. In order to further enrich their amateur cultural life, to change the current situation of single life mode and lack of communication platforms, to further expand the social scope among young employees, to correctly guide young employees to face marriage and love issues, and to promote the healthy development of their friendship and communication, on the occasion of Tanabata, the Youth League Branch of Yongkang Apartment in Ronghua Street plans to carry out a single friend-making activity with the theme of "Meeting for Tanabata Youth Flying" to meet the growing communication needs of the majority of community youth.
Among them, there are various forms of activities, which are suitable for young employees to get to know each other and show themselves. * * Including: 1, "Good First Impression", 2, "True Color My Life" talent show, 3, "tacit understanding and good partnership", 4, threading competition of "Marriage is a thread", 5, I will show you the way, and you will carry me forward, 6, "A friend in need is a friend, and love". From today to August 14, single young employees with Yongkang apartment as the main body began to sign up for the activity. According to the registration information, 20 young men and 20 young women with similar needs and intentions were initially screened to participate in the activity.
The activity plan of Qixi theme 4 I. Preface
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we work hard and struggle only for the fragrant garden, people's brilliant smiles and a bright future!
Tanabata Valentine's Day is approaching. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day for us to look forward to it.
Second, the target strategy
1, overall goal:
In the Valentine's Day activities of Tanabata in Sanmen, the success of the activities will be achieved, and more customers will be recruited for the flower shop, and more people will be supported and loved, and finally the benefits will be achieved.
2. Specific objectives
During the activity, strive for a three-day turnover of over X million yuan per day, order no less than xx flowers per day, and send flowers no less than xx times per day. The number of scattered flowers totals xx.
Third, the purpose of the activity
With the improvement of people's living standards, people's demands for the service industry are constantly developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects will certainly inspire more consumer groups to start. Our team will devote itself to creating a unified and standardized management mode and creating our own brand. Therefore, we will enhance the brand recognition and reputation of our flower shop and increase our sales through this activity.
Fourth, the activity object
We xx this activity is mainly aimed at the people aged 16-30. 82.2% of these young people have the psychology of seeking novelty and novelty, which will lead to the consumption boom of this consumer goods.
V. Theme of the event
"xx invites you to spend Tanabata Valentine's Day together."
VI. Mode of activities
(A) determine the partners
In this activity, we can find companies that supply us with bouquets and flower care products to cooperate and try to get their sponsorship.
(2) Promotion methods
1, flower reservation activity-flower delivery project
2, Tanabata Valentine's Day theme flower exhibition activities
3, Tanabata Valentine's Day bouquet promotion activities
4, Tanabata Valentine's Day flower scattering special activities
5. Small articles related to flower arrangement
VII. Time and place of activities
(1) Activity time
This activity lasts for three days, namely, X month, X day and X day.
(2) Location of activities
The location of our xx flower shop activity this time is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together.
Eight, advertising with the way
1, large exhibition board
2. Flyers
3, sign design, flower shop decoration and layout
4. Website promotion
Nine, preliminary preparation
(1) Personnel arrangement
1 Recruit X temporary workers (X women and X men) before the event, who are responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the delivery personnel must be familiar with the local environment, so that there will be no loss of location and late delivery of flowers.
Need 8 delivery personnel (our original X delivery personnel, X male temporary workers);
It takes X people to answer the phone and order online (there are X customer service staff and X female temporary workers in our store);
X bouquets decorators (our original X bouquets decorators and X female temporary workers);
X door propagandists, X street propagandists (X temporary workers, X women, X men, female propagandists at the door, and male propagandists in the neighborhood under an excuse);
Arrange 14 staff to sell scattered flowers to nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together (the original 1 salesperson in our store, 13 are female temporary workers, and the salesperson will give this 13 temporary worker a little training);
In addition to the need to send temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is relatively low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising and publicity activities, distribute flyers in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and at the same time prepare to supplement enough sources for the mass flower sending and selling activities, while the items provided by partners will be packaged as small gifts for the event.
X. Mid-term Operation
During the activity, consumers can get our VIP card if they spend over xx yuan in our store. No matter new or old customers, all VIP customers can receive only one gift with VIP card. If customers have any doubts about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
XI. Post-operation
1, set up a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, and solve customers' dissatisfaction with our activities, and then randomly select 10 places to send out our elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.
XII. Cost Budget
Temporary workers' expenses: X people, with an average daily salary of X yuan per person.
Decoration of the storefront in the store: replace some old ornaments, from the front of the store to a red carpet in the store, the storefront decoration is more prominent than that in the store, attracting the desire of passers-by. About xx yuan
Advertising expenses: a banner is X yuan, a leaflet is X yuan, and a large exhibition board in Annex I is rented for one month, each of which is about xx yuan per month.
Project cost
Temporary workers' expenses are xx yuan.
The decoration of the storefront in the store is xx yuan.
Advertising expenses xx yuan.
Total xx yuan
Thirteen, accident prevention
1, in order not to be late for sending flowers, we will inform the flower delivery staff to arrive at the destination 5- 15 minutes in advance.
2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.
3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to them immediately, and take corresponding measures to solve customer dissatisfaction.
XIV. Effect Estimation
1, forming a whole system, with perfect facilities, satisfying customers' needs, proper publicity and home service.
2, improve the public's awareness of xx flower shop, leave a deep impression on the public, just like thinking of melatonin when it comes to giving gifts, let consumers think of our xx flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.
The activity plan of Qixi theme 5 I. Activity theme
Your youth, my happiness.
Second, the purpose of the activity
1, increase new customers through the Tanabata Valentine's Day activities in beauty salons.
2. Consolidate the old customers of beauty salons
3. Let more people know about our beauty salon and publicize our brand through activities.
Third, the activity time
20x years x months x days-x months x days
Fourth, the activity object
All female customers
V. Contents of activities
1 During the activity, consumers in beauty salons can enjoy pedicure programs for free to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy xx discount.
3. During the activity, customers who spend over xx yuan will be given a bottle of facial cleanser.
4. Customers who spend over xx yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend over xx yuan in the beauty salon will be given a set of skin care at night.
6. Customers who spend over xx yuan in the beauty salon will enjoy a 20% discount and give away a set of stock solution.
VI. Promotion of activities
1, event promotion time: 20xx years x months x days-x months x days.
2. Publicity methods:
A, put two beauty salons in front of the beauty salon.
B. Hang a banner with the theme of beauty salon activities on the beauty salon store.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
D distribute leaflets near the beauty salon.
Seven, pay attention to things
1, the advertising map of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized manner, occupying a standing posture and sitting left and right. When meeting customers, they should agree to smile and say hello, and highlight the professionalism and team strength of the beauty salon service.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give the beauty salon's Valentine's Day coupons as gifts.