Di'anmen intersection has a small dried fruit store in the capital is extremely prestigious, each time to at least half an hour in line to buy on, it broke the "small store can only be used to feed their families" inherent concepts, less than 40 square meters of the store, the festival can be sold more than 2,000 pounds of fried chestnuts a day, relying on chestnuts, melons and other dried fruit surprisingly can be sold a year! Some dried fruits such as chestnuts and melon seeds can sell five or six million dollars a year, where is the secret of the small store business? The owner, manager and eaters **** with the summary of some of the business experience.
Secrets of a self-education into a "chestnut" experts
Dried fruit store owner Chen Hongcun is Henan Gong County, Kandian Township Zhuangtou village people, in the fall of 1993, 29-year-old he and his wife came to Beijing to open a fruit stall. Soon after, he realized that frying chestnuts was more profitable than selling fruit, so he decided to switch careers.
Chen Hongcun learned the art from scratch, making many trips to chestnut-producing areas such as the outskirts of Beijing and Hebei, while exploring folk recipes for frying chestnuts. Over time, he became a chestnut expert.
Secret two good flavor comes from carefully selected
Chen boss said, their chestnuts are all authentic Huairou oil chestnut. Acquisition of chestnuts have to be in the origin in accordance with the screening machine eyelets from large to small in order to arrange the five layer sieve, layer by layer will be different sizes of chestnuts separated from each other. The selection is usually medium-sized, the flesh of the fullest (i.e., to meet about 80 chestnuts weighing 500 grams of export international standards).
Secret three
Sugar and sand are exclusive
According to Ms. Liu, the manager of this dried fruit store, there is another difference between their sugar fried chestnuts and others, that is, the sugar and sand are exclusively dedicated. The sugar they use is sent from a specialized sugar factory, refined from corn and other plants, and the syrup is reddish-brown and very sticky. The sand is also exclusive, uniform in texture and free of impurities, which costs more but ensures high quality.
Secret four uses the market's "starvation strategy"
One eater published a summary of his business experience online. According to him, the restaurant is famous because there is a queue to get it. This alone is rare in a market where goods are extremely abundant. In addition, at the beginning of the queue, customers can see from the glass window that in a single room, employees are picking out bad chestnuts one by one from the marijuana bags, which is a "quality control" process that can be seen with their own eyes. This is a "quality control" process that you can see with your own eyes. It must be very impressive. A pot of fried chestnuts about 20 pounds, not so mass production to ensure supply, the typical market "hunger" strategy. The supply is not enough, the demand is strong, you have to queue up, the more you queue up, the more you think it's worth it. I personally saw a few Koreans looking strangely at half a day, and finally also to the end of the line. Queuing process is very boring, they in addition to sugar fried chestnuts, but also sell fried melon seeds, this can be easily bought. Lots of people in line to buy melon seeds to get high. Melon became a derivative service, the sales are not less than chestnuts, the business grows naturally, completing the diversification. Queuing for half an hour, or even an hour, you must be tired of it. To you to buy, originally buy 2 pounds, buy 4 pounds, originally buy 5 pounds, buy 10 pounds. Customers are not willing to suffer, a long line, buy less always feel the loss. The more the front of the queue to buy, the longer the back of the queue.