Roya belongs to the high-end class. Roya is a high-end luxury brand, which originated in Italy and was established in 1924. Roya is an enterprise specializing in the research, development, production and sales of kitchen appliances. Its products cover ovens, juicers, soymilk machines and other series. Founded in 1998, Roya Electric has become one of the well-known brands of kitchen appliances in China after years of development. As one of its products, Roya Juicer naturally carries Roya Electric's pursuit of quality and service. The brand is positioned as a top-tier international high-end luxury brand, and its products are only sold in the top-end shopping malls in a few countries and regions, and only a few cities in China have stores. Globally, OroPiana has no more than 1 stores, which is much less than other big brands.