The barbecue in Zibo suddenly became popular mainly because it took full advantage of social media and the Internet. Through the Internet and mobile devices, people can understand the characteristics and quality of Zibo barbecue in a wider range.

First of all, Zibo barbecue has a certain reputation in the tradition. Among local residents, Zibo barbecue has always been a popular snack with a long history and cultural background. This provides some support for Zibo BBQ to get attention on the Internet.

Secondly, Zibo barbecue owners and employees actively market themselves by using new digital technology and establish contact with consumers. They posted pictures of food, shared menu information and posted discounts on social media, which attracted many fans and viewers. In addition, in the order, payment, distribution and other links, modern service means such as online ordering and express delivery are adopted, which greatly improves the convenience of users.

Finally, consumers' expectations and requirements for Zibo BBQ are getting higher and higher, which also drives its popularity. In the modern fast-paced lifestyle, people pay more and more attention to food characteristics such as convenience, convenience, delicious taste and affordable price. Zibo BBQ has been very successful in these aspects, catering to the needs of the public and winning wide recognition.

To sum up, the reason why Zibo BBQ can "go out of the circle" with BBQ mainly lies in the traditional foundation, digital marketing and the blessing of consumer demand. This successful case reminds us that China's traditional culture and modern digital technology can gain more extensive and diverse development space.