1. Company background: Anheuser-Busch InBev is a leading brewer, headquartered in Belgium, and one of the top five consumer goods companies in the world. Budweiser was originally a famous American beer brand, founded in 1876. After being acquired by InBev in 2008, Budweiser became a part of Anheuser-Busch InBev.

2. Brand positioning: As a company, Anheuser-Busch InBev owns several brands, including Anheuser-Busch InBev and Harbin Beer, and is a diversified beer company. Budweiser beer is a beer brand owned by Anheuser-Busch InBev, which is mainly positioned in the middle and high-end market. As a high-quality beer, it entered the China market and was welcomed by consumers.