As a traditional time-honored brand, Wufangzhai wants to make changes so that consumers can make other changes to the "old-fashioned" nature of the time-honored brand. In fact, there are many ways to achieve it. In terms of advertising

Nowadays young people gradually don’t like to watch advertisements and TV, but they are keen on watching short videos to kill time. You can ask some short video bloggers to make some promotional videos or make some official humorous videos. Use jokes to change everyone's perception of him. While doing publicity and advertising, he can also add certain benefits, so that consumers can pay more attention and forward them, so as to attract more attention. If you pay more attention, you can make some changes. Allow consumers to understand different time-honored brands more quickly. Moreover, Wufangzhai itself has made great changes. In terms of advertising and marketing, Wufangzhai has made bold breakthroughs. Many advertising cases it has cooperated with Huanshi Interactive have also been out of the circle in a subversive style, forming the brand's fun Humorous tone.

For example, in 2017, Wufangzhai and Huanshi Interactive launched the first cooperative advertisement "Hand Speed ??Aunt Zhang Gaihua". The rice dumpling maker Zhang Gaihua in the advertisement can hold a wig, catch soap, block bird poop, and can even make seven rice dumplings in one minute. With the help of dry humor, although Wufangzhai did not spend much time on product introduction, it still conveyed the characteristics of handmade rice dumplings.

Immediately, Wufangzhai continued this style of black humor and launched many advertisements such as "Zhang Xiaohua Counts the Meters", "The Three Ways to Break Love by a Peerless Master", and "Eight-Treasure Rice for Reunion". , changing everyone’s stereotype of the brand. Wufangzhai has been working very hard to prevent the public from forgetting it and at the same time made great changes, so that the public also likes to know the time-honored brand. In terms of products

Giving gifts during the New Year and holidays has become the norm. If Wufangzhai can make young people like it more and open up the market for young people, young people will pay more attention to this product. Make something more suitable for young people. To achieve younger products, diversify varieties and expand the consumer base, we must also improve product quality. Some improvements and innovations could also be made in packaging. Making young people like his packaging more will also open up the market for some young people.

Wufangzhai wants to change consumers’ perception of time-honored and old-fashioned brands, which is quite easy to achieve. If you have any different opinions, please leave a message in the comment area.