How is the icon of Pepsi designed? The icon of Pepsi was designed by Anil Stia Chalik, and Pepsi was founded in 1968. Its classic blue and white icons and red rings have become the symbol of the whole brand. Red and white fonts show the logo of Pepsi brand. Each letter adopts sans serif font, which has smooth display and good visual communication effect. Compared with other products, it conveys the idea of creation. There is a certain gap between Pepsi and other cola brands, but there are also many shortcomings. Consumers are always confused when faced with new brands. Only from the brand name can we bring better benefits to the company. However, for Pepsi, a good logo can help the company build a good image, so its brand can also help the company build a good image.