There's a joke, which Chongqing people have said, if it's all right, it's a mandarin duck pot. ? It can be seen that in Chongqing, eating hot pot and spicy food has become a part of the body. The so-called Chongqing hot pot is made by repeatedly boiling butter with various spices.

Chongqing hot pot is world-famous, but? Chongqing hot pot? This signboard is not unique to Chongqing. What the hell is going on?

in 25, in order to build and protect? Chongqing hot pot? Chongqing Hotpot Association began to apply for this golden signboard? Chongqing hot pot? Collective trademark work of geographical indications, No.827933 was put forward in January 21? CHONGQING HOT POT Chongqing hot pot and its map? Trademark (collective trademark) registration application, designated for use in restaurants, restaurants, banquets, mobile catering and other 43 types of services.

however, after the trademark rejection and rejection review procedure, its registration application was finally not approved. Chongqing hot pot? The main reason why the application for trademark registration was rejected is that the raw materials of Chongqing hot pot are scattered all over the country, not the products of Chongqing specialty, and? Hot pot? It is a common term in the industry. Chongqing? It is the name of an administrative division at or above the county level in China and may not be used as a trademark registration.

However, there are countless shops with Chongqing hot pot signs in China, because there are also a few food safety problems, which have a negative impact on the brand building and protection of Chongqing hot pot. In order to protect the golden signboard of Chongqing Hotpot, Chongqing Hotpot Association is preparing to continue to apply for registration? Chongqing hot pot? Geographical indication collective trademark or certification trademark.

so, similar to? Chongqing hot pot? How should this local cuisine solve the problem that the application for trademark registration was rejected?

1. other meaning is proved. Historically? Chongqing? There is? Double celebration? The origin of the name, but at present? Chongqing? As a place name, its meaning is more obvious.

2. As a collective trademark or certification trademark. Will? Chongqing hot pot? To apply for registration as a collective trademark or certification trademark of geographical indications, it is necessary to establish the association of Chongqing as the origin of hot pot, that is, to prove that the raw materials, flavor, production methods and personnel of Chongqing hot pot have direct natural or humanistic close ties with Chongqing and the corresponding technical standards and requirements. This textual research is difficult.

3. Add other elements to register as a combined trademark as a whole. For example: recently? Lanzhou beef Lamian Noodles? It is a beneficial attempt to gain support under the condition of adding Lamian Noodles graphics and giving up the exclusive right to use Chinese characters and pinyin, and the trademark is expected to be registered.