For spicy noodles, 2014 is a key year. If this previous spicy noodles are still only in the primary and secondary schools around the stalls among the vendors, then this time point after the spicy noodles gradually out of the country, became a foreigner's heart.
This year, we suddenly realized that in the country only sold 50 cents, a dollar of spicy noodles, in foreign countries but sold "sky-high".
Some people feel that they are very rich when they eat snacks that foreigners pay "sky-high" prices for every day. This contrast was quickly transformed by netizens into paragraphs and emoticons - "eat a chili bar to calm down", "let me eat a chili bar first to calm down" and other jokes once became the then "network buzzwords".
In February 2015, a self-publishing media company called "Fat Laowai" uploaded a video of Chinese snacks. The snacks included fruit leather, Dabai Rabbit milk candies, and spicy strips.
Of course, the fat foreigner's reaction to the chili sticks was quite dramatic -- at first he thought they tasted like MSG and heard that they were "unhealthy". "unhealthy", but after only five seconds the packet of chili sticks had the foreigner raving about it.
The video later festered on B-site, and the pop-ups were quite spectacular.
But this should only be considered the beginning of the road to chili bar internet fame. By 2016, chorizo was getting hotter and hotter overseas.
In February of that year, the BBC documentary "Chinese New Year" (Chinese New Year), when introducing the Chinese people's Chinese New Year customs (chī), custom (hē) habits (wán) habit (lè), also mentioned chili sticks.
The film defines chili fries as "the most popular snack for young people under 25 in China" and notes that the market for chili fries is estimated to have reached 50 billion yuan a year.
Such data is not just talk, to primary and secondary school students in four cities in Guangxi, Nanning, Liuzhou, Wuzhou and Guigang, for example, a survey showed that during the period of March-September 2016, among the 1,325 primary and secondary school students interviewed, 1,103 consumed spicy noodles, and the consumption rate of spicy noodles was 83.3%.
Just as spicy noodles are going global, some manufacturers are quickly taking the high-end route. Domestic production of spicy noodles of a food company at that time to create the online store as if the official website of Apple.
The raw materials for the production of spicy noodles are mainly wheat flour or other cereal flour, supplemented by drinking water, edible oil, edible salt, sugar, and food additives, spices, and an appropriate amount of auxiliary materials, through the ingredients, extrusion, cooking, molding, flavoring, packaging and other processes.
After the explosive development, the chili industry quickly formed a pattern of "South Hunan, North Henan". Some data show that in 2000, only in Henan Province, the hot pepper enterprises had once reached 4000.
Since then, as the industry concentration increases, health issues are gradually being paid attention to, a large number of spicy food enterprises were eliminated. But the spicy noodles jianghu, north and south of the pattern of the two factions largely determined.