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Light Marketing Program 1: Alternative Marketing Programs for Food Businesses to Open Markets Quickly

? Let your product quickly open the market alternative program, do not see regret for life .

? Bosses engaged in the food industry know that usually a food want to open the market, in accordance with conventional practice, either you go to the exhibition to recruit agents, or your original distributor of other brands to find an agent, to give him greater preferential policies to give him more support, so that he puts your products on his shelves, both of these two no matter which one is to spend more money, the customer has found us, we are based on the product ( baking), create a series of marketing programs.

? First of all, we based on the event planning, first designed a concept product (product name + tagline + packaging design), the product in the production out into some of the dealer's stores, and then, we let him in the local newspaper, self-media, microblogging groups, etc., can advertise the place to advertise, the ads are: the company decided to hold a bread eating contest on a certain day in a certain year and a certain month, that is, to eat a certain brand of bread, to be able to eat The person who can eat 20 loaves of bread will be rewarded 10,000 dollars, the person who can eat more than 25 loaves of bread will be rewarded 30,000 dollars, and the person who can eat more than 30 loaves of bread will be rewarded 50,000 dollars. This advertisement had a very big impact after it was put out, and many people became curious about the action, and some people started to buy his bread, because they wanted to try how many they could eat and whether they were qualified to sign up for this competition, so people went to buy this bread to try their own meals, and some of them had not yet begun the competition, so they put the small video of themselves eating the bread on the Internet, and people in the office They have come to buy this bread. Actually, how many breads can we eat? The average person will eat two or three on the full, eat 20 is simply quite a powerful appetite, to the day of the competition, there are nearly a hundred people to participate in the competition, to the scene to watch the people also have a hundred people, the number of people online webcast up to 100,000 people, and finally only a few people took away tens of thousands of dollars in prizes, while the brand but all of a sudden on fire, the popularity of this is not a few tens of thousands of dollars in prizes can be bought back, why They set this bonus? It is because before doing activities, we have done market research, about only two thousandths of a person can eat 20 bread, only a few ten thousandths of a person can eat 25 bread, can eat 30 bread people, may have to be in the 100,000 people inside to pick out a, so we set up this award is no risk, but because of such a bread-eating contest, so that we all remembered the brand of this bread.