Skin care products have large profit margins and strong personalization, providing a broad development stage for manufacturers and merchants. Let me introduce it to you below, I hope it will be useful to you!

Skin care product development trend 1? Brand development trend

International brands firmly occupy more than 60% of the market share and high-end consumers The pattern will not change in the short term.

Because of this, domestic brands are learning from the pain and giving full play to the thousands of years of Chinese herbal beauty beauty tradition, combining biotechnology research and development to create a "herbal characteristic culture" brand, and gradually gaining recognition from consumers?

Skin care product development trend 2? Consumer demand for products

With the endless emergence of various "industry events", "returning to nature" is becoming a fashion. "Green cosmetics", "pure natural cosmetics", and "environmentally friendly cosmetics" based on pure natural animals and plants will become the first choice of consumers in the cosmetics market?

In the future, the products of beauty cosmetics manufacturers will cater to this trend. This trend will combine with nature to develop new beauty products that meet people's needs?

"Green" and "natural" will become the new fashion that dominates the beauty industry. Among them, Chinese herbal medicine and marine organisms play an important role in cosmetics. Application, will become the main market method of green cosmetics?

Skin care product development trend 3? Product research and development trends

Consumers pay unprecedented attention to the safety of cosmetics, and increase their concern for environmental protection and health. Requirements? Adjust the direction of appeals, focus on "safety and environmental protection", and let vigilant consumers find the direction?

Consumers' blind worship of international brands, especially Japanese brand cosmetics, has weakened? Create local brands with affinity. image, differentiated emotional appeals are delivered simultaneously?

A ?New cosmetic raw materials represented by biological agents? bioactive extracts? natural plant additives have become the mainstream of cosmetics development?

B? Anti-aging skin care products have a new development speed and continue to be popular?

Anti-pollution skin care *** Anti-pollution skin care products can block ultraviolet radiation and resist the effects of other physical factors. The damage to the panel and the corrosion of the panel by chemical factors have naturally become the viewpoint of scientists studying beauty and skin care. ***? Natural active skin care products *** Amino acids? Vitamins? Natural insulation factors? Trace elements and other biologically active substances have been recognized by international authoritative cosmetics. Experts' praise and consumers' favor***? Whitening and removing freckles and skin care? Moisturizing and moisturizing the skin? Using internal nourishment and external nourishment to regulate the various systems and the balance between systems in the body is an important means of treating the root cause of cosmetics in the future*** will become cosmetics The new hot spot in the industry?

C Function is the theme of long-term prosperity of products?

D Shampoo and hair care market capacity is gradually becoming saturated, and the growth rate has begun to slow down. Market sales rely almost entirely on brand-name products produced by large-scale Sino-foreign joint ventures;

E? Skin care products have entered a stage of rapid development, and the market size has increased to a certain extent;

F ?Cosmetics are mainly concentrated in some foreign brands. The market capacity is far from saturated and the growth rate is relatively stable?

G? There are many varieties and colors. They can adapt to the needs of different consumption levels and meet individual consumption. Demand?

H? Exquisite and beautiful? Elegant and luxurious appearance design, attention to appearance packaging, distinctive personality?

Skin care product development trend 4? Service trend

Consumption Consumers’ requirements for equal communication? The requirements for after-sales service have increased sharply? At this time when consumers are most concerned about equal communication and after-sales service, whoever can make communication and service the trump card can quickly enhance consumer trust.

Occupy a favorable position in the new round of competition and not let the opportunity slip away? Use a systematic and standardized communication system and after-sales service to quickly win over consumers?

Skin care products Development trend 5? Operation management trend analysis

A? Raise the integrated use of marketing resources to the level of marketing strategy?

B? Carry out market segmentation?

C? "Cultural" taste is an evergreen tree in marketing tactics?

D? Use a strong advertising campaign and public relations application to focus on building the brand?

E? Use successfully Marketing strategy?

F? Accurately grasp the psychology of target consumers and predict cosmetics consumption trends, often leading the trend?

G? Focus on market information collection, feedback and research ?

H? Pay attention to technology investment and develop marketable, high-tech, high-, medium-, and low-price products?

I? Strengthen the terminal construction of the marketing network